The OCA recently launched
a massive media and advertising campaign to educate consumers about an
organic labeling scam a few major bodycare product companies have been
messing around with. Companies like Avalon, Kiss My Face, Jason’s, and
Nature’s Gate are advertising their bodycare products to be at least 70%
organic, when the vast majority of “organic” ingredients are nothing more
than tap water, collected from recaptured steam in diluted floral waters
and hydrosols. In regards to this issue, the OCA will be submitting reports
to the National Organic Standards Board in the coming weeks. Look for
OCA’s “Sham-Poo” ads in the current issues of magazines such as Mother
Jones, Utne Reader, E Magazine, Mothering, and the Coop Grocer.
Stay Tuned: http://organicconsumers.org/bodycare/oca_organic_bodycare.cfm