Corporate giants like Target have a long history of jumping on the bandwagon when it comes to the latest health and diet trends. Right now, many consumers are spending big bucks on toxin-free eco-friendly beauty products. 

But with so many different labels and claims and so little regulation, which products can you trust? 

Target boasts: 

“Look for the Target Clean symbol on beauty products to find those without phthalates, Propylparaben & butylparaben, sodium laureth sulfate (SLES) & other ingredients you may not want.”

We all know claims like these from corporations as big as Target are often too good to be true and that we as consumers sometimes have to do extra work to find out which products are actually what they say they are. 

Fortunately, Mamavation did extensive research, looking through thousands of products for you inside Target’s “Clean Beauty” aisles and ranked them by an ingredients guide.  

Learn more: Target’s “Clean Beauty” Personal Care Aisle Ranked via Ingredients Guide

Learn more through our Coming Clean campaign