Grocery store.

Major Change Coming to Supermarket Shelves After Breakthrough – Would You Drink It?

September 17, 2023 | Source: Yahoo! News | by Michael Dahlstrom

Retailers will be stocking dairy products that aren’t milked from animals by 2023, Aussie startup Eden Brew has revealed.

Unlike alternatives like oat, almond and soy, the new products will be largely identical to milk but grown using fermentation instead of squeezed from a cow.

That means Eden Brew’s dairy will have the same health benefits as regular milk, and can even be synthesised to meet specific nutritional requirements such as increased calcium for the elderly.

Because its milk proteins are “nature identical” they will still contain some of the allergens in regular milk, but it will be free of lactose, the ingredient responsible for most intolerances.

Eden Brew founder Jim Fader told Yahoo News Australia the company will not initially be aiming to replace conventional milk, and instead targeting the 15 per cent of Australians who avoid dairy.

“We see this as less about taking sales away from dairy and more about helping dairy meet future demand,” he said.

“I could see precision fermented foods have… 20 per cent of the category in the next 10 plus years.”