Two years ago, Seth Goldman sold a significant portion of Honest Tea-the organic beverage brand he co-founded-to Coca-Cola.
As you probably know, Coca-Cola has donated millions of dollars to anti-GMO labeling campaigns to make sure genetically engineered ingredients remain hidden. Meanwhile, Goldman, a self-proclaimed activist who is still CEO of Honest Tea, claims his company is
for transparency in labeling.
The conflicting interests between Honest Tea and Coca-Cola appear to have resulted in false statements that are anything
but transparent. Could these public statements by Goldman constitute an SEC violation, considering these statements may have reassured concerned customers to continue purchasing organic products whose profits were used to fight the consumer’s right to know?