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Earth Balance is a company that claims to “take the health of our planet just as seriously as we take the wellness of our customers.” They also assert this position with a Non-GMO commitment believing in “environmental protection and agricultural methods that work in harmony with nature.” When we investigated Earth Balance, we found these statements to be purely superficial marketing tactics designed to deceive consumers into purchasing foods manufactured with ingredients which completely contradict their corporate philosophy statements.
Many Kashi lovers were in disbelief after my report revealing the deceptive claims made by their breakfast products. As a Kellogg company, Kashi stays true their corporate masters and riddles their products with genetically modified (GM) and pesticide loaded ingredients.
The reason more organic and natural brands are being exposed is twofold: First, many of them are being bought out by large multi-national corporate food giants who then adopt their own protocols, including diminished standards of quality and deceptive policy practices considered normal across the industry; and second, agricultural and labeling practices have become so lax and unregulated by the USDA and other organic certification agencies, that they are practically redundant in terms of any protection to the consumer.
The largest food giants have one goal–profit. They couldn’t care less about the end consumer, their safety or the growing needs of a family, especially if that involves maintaining integrity through health conscious food choices. That’s why they produce the cheapest quality food on Earth with little nutritional value and maximum profit potential.
Health conscious consumers became wise to their game long ago. So the food giants had to evolve to continue to increase profits and capture these segments of the population they had lost. As small organic brands proliferated, they were bought out by the big boys who had the money, resources and branding power to reformulate high quality products into inferior substandard duplicates. This has happened to hundreds of organic brands and so the cycle continues.
There are now hundreds of trendy brands promoting a plant-based diet and earth-friendly lifestyle through their online portals and social communities. They attract raw foodies, vegans, vegetarians and just about anybody else who thrives on an alternative source to our troubled conventional food supply. These trendy umbrella affiliates have become very creative in how they reach out to the health conscious communities.
Earth Balance is just one of them.