For related articles and more information, please visit OCA’s Genetic Engineering page, Millions Against Monsanto page, and our Food Safety page.

Today marks the big launch of a $11 million PR campaign to make consumers like GMOs, fertilizer, pesticides, and factory farms. The U.S. Farmers and Ranchers Alliance (USFRA) is hosting “Food Dialogues” in New York, California, Washington, DC, and Indiana and broadcasting it live on the internet. (The hashtag is #FoodD if you are following on Twitter.)

USFRA claims “The goal is not to advance an agenda or to persuade you to any particular point of view. We simply want to create a forum that, we hope, will result in all of us being better informed about issues that affect our lives, our health, our planet and our future” but that’s only what they are saying AFTER they hired the major PR firm Ketchum to handle their campaign. Before the PR firm came on board, they were much more open about their goals. I guess the PR gurus told them to tone it down, and to instead discuss how they use “modern” technology in “production” (i.e. industrial) agriculture. Now instead of overtly promoting pesticides, GMOs, and veal crates, they say they “have collaborated to lead the dialogue and answer Americans’ questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.”

Stewards of the environment? USFRA gets 25-30% of its funding from industry, including from some of the biggest pesticide companies on earth. And the agricultural groups that make up USFRA have long histories of lobbying against any environmental regulation, livestock welfare standards, labor reform, competition reform, and more. And as for their claim they don’t want to convince anybody of anything – you don’t hire a PR firm if you don’t want to convince anybody of anything.