{"id":94690,"date":"2019-02-07T13:17:00","date_gmt":"2019-02-07T13:17:00","guid":{"rendered":"https:\/\/organicconsumers.org\/?p=94690"},"modified":"2019-02-07T13:17:00","modified_gmt":"2019-02-07T13:17:00","slug":"watchdog-groups-sue-pilgrims-pride-deceptive-advertising","status":"publish","type":"post","link":"https:\/\/organicconsumers.org\/watchdog-groups-sue-pilgrims-pride-deceptive-advertising\/","title":{"rendered":"Organic Consumers Association and Food &#038; Water Watch Sue Pilgrim&#8217;s Pride for Deceptive Advertising"},"content":{"rendered":"<p><meta charset=\"utf-8\"><em>Nonprofits allege poultry producer\u2019s factory farm practices are inhumane and environmentally irresponsible<\/em><\/p>\n<p><strong>CONTACT:<\/strong><\/p>\n<p>Darcey Rakestraw, (202) 683-2467], <a href=\"mailto:drakestraw@fwwatch.org\">drakestraw@fwwatch.org<\/a><br \/>Katherine Paul, (207) 653-3090, <a href=\"mailto:katherine@organicconsumers.org\">katherine@organicconsumers.org<\/a><br \/>Sarah Pickering, (424) 305-0165 <a href=\"mailto:sarahp@animalequality.org\">sarahp@animalequality.org<\/a><\/p>\n<p>WASHINGTON, D.C. &#8211; February 7, 2019 &#8211; Food &amp; Water Watch and Organic Consumers Association (OCA) have sued Pilgrim\u2019s Pride Corp. for deceptive marketing and advertising of Pilgrim\u2019s Pride chicken products. <a href=\"https:\/\/organicconsumers.org\/sites\/default\/files\/fww_v._pilgrims_pride_-_complaint_filed.pdf\" target=\"_blank\" rel=\"noopener\">The suit<\/a> was brought in D.C. Superior Court, under the D.C. Consumer Protection Procedures Act.<\/p>\n<p dir=\"ltr\">Nonprofits Food &amp; Water Watch and OCA, represented by Richman Law Group and Animal Equality, allege that Pilgrim\u2019s falsely claims that the birds used in its products are fed \u201conly natural ingredients,\u201d \u201ctreated humanely\u201d and produced in an environmentally responsible way, when in fact Pilgrim\u2019s systematically raises, transports and slaughters chickens in inhumane factory-farm conditions that include the routine use of antibiotics, synthetic chemical disinfectants, genetically modified crops growth-promoting drugs, and other unnatural substances.<\/p>\n<p dir=\"ltr\">\u201cPilgrim\u2019s Pride is using slick marketing tactics to deceive consumers,\u201d said Wenonah Hauter, executive director of Food &amp; Water Watch. \u201cThere is nothing natural, humane or environmentally responsible about its operations. Pilgrim\u2019s Pride looks after its profits\u2014not the planet.\u201d<\/p>\n<p dir=\"ltr\">Ronnie Cummins, OCA international director, said: \u201cWhen consumers read that Pilgrim&#8217;s chickens are fed &#8216;only natural ingredients&#8217; they don&#8217;t expect those ingredients to include antibiotics, genetically modified grains or growth-promoting drugs. Consumers also don&#8217;t expect a &#8216;humanely raised&#8217; bird to have lived its life crammed into a disease-ridden warehouse with no access to the outdoors. It&#8217;s time for Pilgrim&#8217;s to clean up its act, or come clean on its marketing claims.&#8221;<\/p>\n<p dir=\"ltr\">The groups also accuse Pilgrim\u2019s of &nbsp;the abuse of chickens by Pilgrim\u2019s Pride contractors and employees, the use of toxic chemicals and the emission of large amounts of pollutants, and the use of artificially selected fast-growing, breast-heavy chicken breeds that have chronic and debilitating health conditions.<\/p>\n<p dir=\"ltr\"><strong>Complaint available on request.<\/strong><\/p>\n<p dir=\"ltr\"><em>Food &amp; Water Watch champions healthy food and clean water for all. We stand up to corporations that put profits before people, and advocate for a democracy that improves people\u2019s lives and protects our environment.<\/em><\/p>\n<p dir=\"ltr\"><em>Organic Consumers Association (OCA) is a grassroots nonprofit consumer advocacy organization representing a network of more than 1 million consumers. Visit <a href=\"http:\/\/organicconsumers.org\/\" target=\"_blank\" rel=\"noopener\"> organicconsumers.org<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p dir=\"ltr\">WASHINGTON, D.C. &#8211; February 7, 2019 &#8211; Food &amp; Water Watch and Organic Consumers Association (OCA) have sued Pilgrim\u2019s Pride Corp. for deceptive marketing and advertising of Pilgrim\u2019s Pride chicken products. The suit was brought in D.C. Superior Court, under the D.C. Consumer Protection Procedures Act.<\/p>\n<p dir=\"ltr\">Nonprofits Food &amp; Water Watch and OCA, represented by Richman Law Group and Animal Equality, allege that Pilgrim\u2019s falsely claims that the birds used in its products are fed \u201conly natural ingredients,\u201d \u201ctreated humanely\u201d and produced in an environmentally responsible way, when in fact Pilgrim\u2019s systematically raises, transports and slaughters chickens in inhumane factory-farm conditions that include the routine use of antibiotics, synthetic chemical disinfectants, genetically modified crops growth-promoting drugs, and other unnatural substances.<\/p>\n","protected":false},"author":13,"featured_media":94691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1002,1033],"tags":[3,4],"organicbytes":[],"countries":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic Consumers Association and Food &amp; Water Watch Sue Pilgrim&#039;s Pride for Deceptive Advertising - Organic Consumers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/organicconsumers.org\/watchdog-groups-sue-pilgrims-pride-deceptive-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Consumers Association and Food &amp; Water Watch Sue Pilgrim&#039;s Pride for Deceptive Advertising - Organic Consumers\" \/>\n<meta property=\"og:description\" content=\"WASHINGTON, D.C. - February 7, 2019 - Food &amp; Water Watch and Organic Consumers Association (OCA) have sued Pilgrim\u2019s Pride Corp. for deceptive marketing and advertising of Pilgrim\u2019s Pride chicken products. 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