{"id":94677,"date":"2018-07-10T16:49:00","date_gmt":"2018-07-10T16:49:00","guid":{"rendered":"https:\/\/organicconsumers.org\/?p=94677"},"modified":"2018-07-10T16:49:00","modified_gmt":"2018-07-10T16:49:00","slug":"organic-consumers-association-sues-unilever-owned-ben-jerrys-over-deceptive-advertising-marketing","status":"publish","type":"post","link":"https:\/\/organicconsumers.org\/organic-consumers-association-sues-unilever-owned-ben-jerrys-over-deceptive-advertising-marketing\/","title":{"rendered":"Organic Consumers Association Sues Unilever-Owned Ben &#038; Jerry&#8217;s Over Deceptive Advertising and Marketing"},"content":{"rendered":"<p style=\"text-align: center;\"><em><strong>Brand Misleads Consumers About Product Quality, Environmental and Animal Welfare Practices<\/strong><\/em><\/p>\n<p><meta charset=\"utf-8\"><strong>Contact:<\/strong><\/p>\n<p dir=\"ltr\">Katherine Paul, Organic Consumers Association, 207-653-3090, <a href=\"mailto:katherine@organicconsumers.org\">katherine@organicconsumers.org<\/a>;<\/p>\n<p dir=\"ltr\">Michael Colby, Regeneration Vermont, 802-595-0060, <a href=\"mailto:mcolbyvt@gmail.com\">mcolbyvt@gmail.com<\/a><\/p>\n<p><strong>FOR IMMEDIATE RELEASE<\/strong><\/p>\n<p dir=\"ltr\">July 11, 2018<\/p>\n<p><strong>WASHINGTON, D.C. &#8212; <\/strong>The Organic Consumers Association (OCA) today filed suit against Vermont-based Ben &amp; Jerry\u2019s Homemade, Inc., for deceptive labeling, marketing and sale of Unilever\u2019s Ben &amp; Jerry\u2019s Ice Cream products. The suit was filed in D.C. Superior Court under the D.C. Consumer Protection Procedures Act.<\/p>\n<p>\u201cUnilever reportedly spent more than $9 billion on advertising in 2017 alone,\u201d said OCA International Director, Ronnie Cummins. \u201cA significant portion of that was spent to create the false perception that Ben &amp; Jerry\u2019s is committed to a clean environment and high animal welfare standards. Unilever knows those values foster brand loyalty and also allow the company to charge a premium.\u201d<\/p>\n<p>\u201cBen &amp; Jerry\u2019s decades-old practice of sourcing dairy ingredients from conventional dairy operations has led to a water pollution crisis in Vermont. There is nothing socially or environmentally responsible about that.\u201d<\/p>\n<p>Michael Colby, president of Regeneration Vermont, said: \u201cFor decades, Ben &amp; Jerry\u2019s has been doing bad and feeling good about it. While they market it as \u2018Caring Dairy,\u2019 the cheap milk produced for Ben &amp; Jerry\u2019s relies upon factory-style farming practices, such as antibiotics use and animal confinement, that contaminate the state\u2019s waterways.\u201d<\/p>\n<p>Regeneration Vermont, OCA\u2019s campaign partner in the Ben &amp; Jerry\u2019s media campaign, has issued reports on the health, environmental, labor and animal welfare threats from industrial dairies that supply Ben &amp; Jerry\u2019s. The Vermont-based nonprofit\u2019s most recent report, <a href=\"\" target=\"_blank\" rel=\"noopener\">\u201cA Failure to Regulate: Big Dairy &amp; Water Pollution in Vermont,\u201d<\/a> exposes the role factory farms supplying Ben &amp; Jerry\u2019s play in the state\u2019s water crisis, where more than 100 waterways are classified by the U.S. EPA &nbsp;as \u201cimpaired.\u201d<\/p>\n<p>Last year, OCA testing revealed traces of glyphosate, the active ingredient in Monsanto\u2019s Roundup herbicide, in Ben &amp; Jerry\u2019s products purchased in the <a href=\"https:\/\/organicconsumers.org\/press\/ben-jerry%E2%80%99s-ice-cream-tests-positive-roundup-herbicide-ingredient-glyphosate\" target=\"_blank\" rel=\"noopener\">US<\/a> and <a href=\"https:\/\/organicconsumers.org\/press\/ben-jerrys-ice-cream-four-eu-countries-tests-positive-monsanto-roundup-ingredient\" target=\"_blank\" rel=\"noopener\">EU<\/a>.<\/p>\n<p>Read the <a href=\"\" target=\"_blank\" rel=\"noopener\">complaint.<\/a><\/p>\n<p><em><strong>Organic Consumers Association (OCA)<\/strong> is a grassroots nonprofit consumer advocacy organization representing a network of more than 1 million consumers. Visit <a href=\"http:\/\/organicconsumers.org\" target=\"_blank\" rel=\"noopener\"> organicconsumers.org<\/a>.<\/em><\/p>\n<p><em><strong>Richman Law Group<\/strong>, representing OCA, is a collective of lawyers specializing in impact litigation to repair the world. The firm is dedicated to fighting for the rights of its clients, and the needs of the community at large. Visit <a href=\"http:\/\/visitwww.richmanlawgroup.com\/\" target=\"_blank\" rel=\"noopener\">www.richmanlawgroup.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Organic Consumers Association (OCA) today filed suit against Vermont-based Ben &amp; Jerry\u2019s Homemade, Inc., for deceptive labeling, marketing and sale of Unilever\u2019s Ben &amp; Jerry\u2019s Ice Cream products. The suit was filed in D.C. Superior Court under the D.C. Consumer Protection Procedures Act.<\/p>\n<p>\u201cUnilever reportedly spent more than $9 billion on advertising in 2017 alone,\u201d said OCA International Director, Ronnie Cummins. \u201cA significant portion of that was spent to create the false perception that Ben &amp; Jerry\u2019s is committed to a clean environment and high animal welfare standards. Unilever knows those values foster brand loyalty and also allow the company to charge a premium.\u201d<\/p>\n<p>\u201cBen &amp; Jerry\u2019s decades-old practice of sourcing dairy ingredients from conventional dairy operations has led to a water pollution crisis in Vermont. There is nothing socially or environmentally responsible about that.\u201d<\/p>\n","protected":false},"author":13,"featured_media":1049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1003,1000,1002,1033],"tags":[2,7],"organicbytes":[],"countries":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic Consumers Association Sues Unilever-Owned Ben &amp; Jerry&#039;s Over Deceptive Advertising and Marketing - Organic Consumers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/organicconsumers.org\/organic-consumers-association-sues-unilever-owned-ben-jerrys-over-deceptive-advertising-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Consumers Association Sues Unilever-Owned Ben &amp; Jerry&#039;s Over Deceptive Advertising and Marketing - Organic Consumers\" \/>\n<meta property=\"og:description\" content=\"The Organic Consumers Association (OCA) today filed suit against Vermont-based Ben &amp; Jerry\u2019s Homemade, Inc., for deceptive labeling, marketing and sale of Unilever\u2019s Ben &amp; Jerry\u2019s Ice Cream products. The suit was filed in D.C. Superior Court under the D.C. Consumer Protection Procedures Act.\u201cUnilever reportedly spent more than $9 billion on advertising in 2017 alone,\u201d said OCA International Director, Ronnie Cummins. \u201cA significant portion of that was spent to create the false perception that Ben &amp; Jerry\u2019s is committed to a clean environment and high animal welfare standards. Unilever knows those values foster brand loyalty and also allow the company to charge a premium.\u201d\u201cBen &amp; Jerry\u2019s decades-old practice of sourcing dairy ingredients from conventional dairy operations has led to a water pollution crisis in Vermont. There is nothing socially or environmentally responsible about that.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/organicconsumers.org\/organic-consumers-association-sues-unilever-owned-ben-jerrys-over-deceptive-advertising-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Organic Consumers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/organicconsumers\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-10T16:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2014\/06\/ob380.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OCA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@organicconsumer\" \/>\n<meta name=\"twitter:site\" content=\"@organicconsumer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OCA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/organicconsumers.org\/organic-consumers-association-sues-unilever-owned-ben-jerrys-over-deceptive-advertising-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/organicconsumers.org\/organic-consumers-association-sues-unilever-owned-ben-jerrys-over-deceptive-advertising-marketing\/\"},\"author\":{\"name\":\"OCA\",\"@id\":\"https:\/\/organicconsumers.org\/#\/schema\/person\/3286fbb57d176e9dfb5990eb19a78260\"},\"headline\":\"Organic Consumers Association Sues Unilever-Owned Ben &#038; 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