{"id":80227,"date":"2021-10-01T14:54:44","date_gmt":"2021-10-01T14:54:44","guid":{"rendered":"https:\/\/organicconsumers.org\/?p=80227"},"modified":"2021-10-01T14:54:44","modified_gmt":"2021-10-01T14:54:44","slug":"were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies","status":"publish","type":"post","link":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/","title":{"rendered":"&#8216;We&#8217;re Going After Creatives That Greenwash Fossil Fuels&#8217;: The Group Targeting Ad Agencies"},"content":{"rendered":"<p><span style=\"font-size:16px;\"><em><strong>Jamie Henn, the founder of Fossil Fuel Free Media, on how advertising agencies help legitimise the fossil fuel industry<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-size:16px;\">Jamie Henn, a co-founder of the climate group 350.org, had for a long time noticed a gap in climate advocacy that many had overlooked: while the fossil fuel industry pours money into ad campaigns, much of the climate movement simply doesn\u2019t have the resources to do that work.<\/span><\/p>\n<p><span style=\"font-size:16px;\">Inspired to change that, Henn launched Fossil Free Media to give public relations and communications support to grassroots groups taking on the fossil fuel industry and campaigning for climate justice.<\/span><\/p>\n<p><span style=\"font-size:16px;\">Fossil Free Media is also trying to change the wider PR and advertising industry through its Clean Creatives campaign, pressuring agencies to break their ties with the fossil fuel industry.<\/span><\/p>\n<p><span style=\"font-size:16px;\">Henn spoke with the Guardian about the power of communications, why we\u2019ve entered an era of true climate greenwashing, and the damage advertising firms can cause.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size:16px;\">Jamie Henn, a co-founder of the climate group 350.org, had for a long time noticed a gap in climate advocacy that many had overlooked: while the fossil fuel industry pours money into ad campaigns, much of the climate movement simply doesn\u2019t have the resources to do that work.<\/span><\/p>\n","protected":false},"author":2,"featured_media":80228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[3],"organicbytes":[],"countries":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;We&#039;re Going After Creatives That Greenwash Fossil Fuels&#039;: The Group Targeting Ad Agencies - Organic Consumers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;We&#039;re Going After Creatives That Greenwash Fossil Fuels&#039;: The Group Targeting Ad Agencies - Organic Consumers\" \/>\n<meta property=\"og:description\" content=\"Jamie Henn, a co-founder of the climate group 350.org, had for a long time noticed a gap in climate advocacy that many had overlooked: while the fossil fuel industry pours money into ad campaigns, much of the climate movement simply doesn\u2019t have the resources to do that work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\" \/>\n<meta property=\"og:site_name\" content=\"Organic Consumers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/organicconsumers\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-01T14:54:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OCA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@organicconsumer\" \/>\n<meta name=\"twitter:site\" content=\"@organicconsumer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OCA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\"},\"author\":{\"name\":\"OCA\",\"@id\":\"https:\/\/organicconsumers.org\/#\/schema\/person\/17936886bc35620784b0838870381700\"},\"headline\":\"&#8216;We&#8217;re Going After Creatives That Greenwash Fossil Fuels&#8217;: The Group Targeting Ad Agencies\",\"datePublished\":\"2021-10-01T14:54:44+00:00\",\"dateModified\":\"2021-10-01T14:54:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\/\/organicconsumers.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png\",\"keywords\":[\"Environment &amp; Climate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\",\"url\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\",\"name\":\"'We're Going After Creatives That Greenwash Fossil Fuels': The Group Targeting Ad Agencies - Organic Consumers\",\"isPartOf\":{\"@id\":\"https:\/\/organicconsumers.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png\",\"datePublished\":\"2021-10-01T14:54:44+00:00\",\"dateModified\":\"2021-10-01T14:54:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage\",\"url\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png\",\"contentUrl\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png\",\"width\":1200,\"height\":630,\"caption\":\"Fossil fuels.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/organicconsumers.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;We&#8217;re Going After Creatives That Greenwash Fossil Fuels&#8217;: The Group Targeting Ad Agencies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/organicconsumers.org\/#website\",\"url\":\"https:\/\/organicconsumers.org\/\",\"name\":\"Organic Consumers Association\",\"description\":\"Campaigning for health, justice, regeneration, peace, and democracy.\",\"publisher\":{\"@id\":\"https:\/\/organicconsumers.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/organicconsumers.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/organicconsumers.org\/#organization\",\"name\":\"Organic Consumers Association\",\"url\":\"https:\/\/organicconsumers.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/organicconsumers.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2022\/01\/OCA.png\",\"contentUrl\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2022\/01\/OCA.png\",\"width\":640,\"height\":290,\"caption\":\"Organic Consumers Association\"},\"image\":{\"@id\":\"https:\/\/organicconsumers.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/organicconsumers\",\"https:\/\/x.com\/organicconsumer\",\"https:\/\/www.instagram.com\/organicconsumers\/\",\"https:\/\/www.youtube.com\/@organicconsumer\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/organicconsumers.org\/#\/schema\/person\/17936886bc35620784b0838870381700\",\"name\":\"OCA\",\"sameAs\":[\"https:\/\/csrtech.com\"],\"url\":\"https:\/\/organicconsumers.org\/author\/rayj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'We're Going After Creatives That Greenwash Fossil Fuels': The Group Targeting Ad Agencies - Organic Consumers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/","og_locale":"en_US","og_type":"article","og_title":"'We're Going After Creatives That Greenwash Fossil Fuels': The Group Targeting Ad Agencies - Organic Consumers","og_description":"Jamie Henn, a co-founder of the climate group 350.org, had for a long time noticed a gap in climate advocacy that many had overlooked: while the fossil fuel industry pours money into ad campaigns, much of the climate movement simply doesn\u2019t have the resources to do that work.","og_url":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/","og_site_name":"Organic Consumers","article_publisher":"https:\/\/www.facebook.com\/organicconsumers","article_published_time":"2021-10-01T14:54:44+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png","type":"image\/png"}],"author":"OCA","twitter_card":"summary_large_image","twitter_creator":"@organicconsumer","twitter_site":"@organicconsumer","twitter_misc":{"Written by":"OCA","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#article","isPartOf":{"@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/"},"author":{"name":"OCA","@id":"https:\/\/organicconsumers.org\/#\/schema\/person\/17936886bc35620784b0838870381700"},"headline":"&#8216;We&#8217;re Going After Creatives That Greenwash Fossil Fuels&#8217;: The Group Targeting Ad Agencies","datePublished":"2021-10-01T14:54:44+00:00","dateModified":"2021-10-01T14:54:44+00:00","mainEntityOfPage":{"@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/"},"wordCount":168,"publisher":{"@id":"https:\/\/organicconsumers.org\/#organization"},"image":{"@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage"},"thumbnailUrl":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png","keywords":["Environment &amp; Climate"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/","url":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/","name":"'We're Going After Creatives That Greenwash Fossil Fuels': The Group Targeting Ad Agencies - Organic Consumers","isPartOf":{"@id":"https:\/\/organicconsumers.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage"},"image":{"@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage"},"thumbnailUrl":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png","datePublished":"2021-10-01T14:54:44+00:00","dateModified":"2021-10-01T14:54:44+00:00","breadcrumb":{"@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#primaryimage","url":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png","contentUrl":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2021\/10\/ffi.png","width":1200,"height":630,"caption":"Fossil fuels."},{"@type":"BreadcrumbList","@id":"https:\/\/organicconsumers.org\/were-going-after-creatives-greenwash-fossil-fuels-group-targeting-ad-agencies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/organicconsumers.org\/"},{"@type":"ListItem","position":2,"name":"&#8216;We&#8217;re Going After Creatives That Greenwash Fossil Fuels&#8217;: The Group Targeting Ad Agencies"}]},{"@type":"WebSite","@id":"https:\/\/organicconsumers.org\/#website","url":"https:\/\/organicconsumers.org\/","name":"Organic Consumers Association","description":"Campaigning for health, justice, regeneration, peace, and democracy.","publisher":{"@id":"https:\/\/organicconsumers.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/organicconsumers.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/organicconsumers.org\/#organization","name":"Organic Consumers Association","url":"https:\/\/organicconsumers.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/organicconsumers.org\/#\/schema\/logo\/image\/","url":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2022\/01\/OCA.png","contentUrl":"https:\/\/organicconsumers.org\/wp-content\/uploads\/2022\/01\/OCA.png","width":640,"height":290,"caption":"Organic Consumers Association"},"image":{"@id":"https:\/\/organicconsumers.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/organicconsumers","https:\/\/x.com\/organicconsumer","https:\/\/www.instagram.com\/organicconsumers\/","https:\/\/www.youtube.com\/@organicconsumer\/"]},{"@type":"Person","@id":"https:\/\/organicconsumers.org\/#\/schema\/person\/17936886bc35620784b0838870381700","name":"OCA","sameAs":["https:\/\/csrtech.com"],"url":"https:\/\/organicconsumers.org\/author\/rayj\/"}]}},"_links":{"self":[{"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/posts\/80227"}],"collection":[{"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/comments?post=80227"}],"version-history":[{"count":0,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/posts\/80227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/media\/80228"}],"wp:attachment":[{"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/media?parent=80227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/categories?post=80227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/tags?post=80227"},{"taxonomy":"organicbytes","embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/organicbytes?post=80227"},{"taxonomy":"countries","embeddable":true,"href":"https:\/\/organicconsumers.org\/wp-json\/wp\/v2\/countries?post=80227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}