{"id":7053,"date":"2020-01-17T18:23:00","date_gmt":"2020-01-17T18:23:00","guid":{"rendered":"https:\/\/organicconsumers.org\/blog\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/"},"modified":"2020-01-17T18:23:00","modified_gmt":"2020-01-17T18:23:00","slug":"ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows","status":"publish","type":"post","link":"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/","title":{"rendered":"Ben & Jerry’s Will Stop Claiming Their Products Are Made with Milk from ‘Happy Cows’"},"content":{"rendered":"

Ben & Jerry\u2019s will no longer state on its packaging that the milk and cream used in its ice cream comes from \u201chappy cows.\u201d<\/span><\/span><\/p>\n

That\u2019s (a little) good news for consumers who have been misled for years into thinking that all of the milk and cream in Ben & Jerry\u2019s ice cream comes from dairy farms where cows contentedly frolic outdoors. It doesn\u2019t. In fact, Ben & Jerry’s uses milk from conventional, industrial factory farm-style farms.<\/strong><\/span><\/span><\/p>\n

Ben & Jerry\u2019s ice cream packaging will continue to use the brand\u2019s cartoon image of a cow\u2014depicted outdoors, on a green pasture, under a big blue sky. According to the lawyers representing Ben & Jerry\u2019s parent company, Unilever, the cows \u201cdid not look happy to begin with.\u201d<\/span><\/span><\/p>\n

We\u2019ll let you be the judge of whether or not Ben & Jerry\u2019s cartoon cows look \u201chappy.\u201d But to be clear\u2014no matter how much fun the media is having with this happy cow narrative\u2014Ben & Jerry\u2019s deceptive marketing tactics are serious business.<\/strong><\/span><\/span><\/p>\n

A little history: OCA sued<\/a> Ben & Jerry\u2019s in July 2018 for the deceptive labeling, marketing and sale of its ice cream. We alleged that, contrary to Ben & Jerry\u2019s representations of humane sourcing and environmental responsibility, the ingredients are sourced from typical factory farms and some of the products contain<\/a> traces of glyphosate, an environmentally harmful biocide and the key ingredient in Monsanto\u2019s Roundup\u00ae weedkiller.<\/span><\/span><\/p>\n

In January 2019, the District of Columbia Superior Court rejected<\/a> Ben & Jerry\u2019s motion to dismiss OCA\u2019s lawsuit<\/a>, brought under the District of Columbia Consumer Protection Procedures Act (CPPA).<\/strong><\/span><\/span><\/p>\n

In October 2019, a class action lawsuit alleging similar claims was filed<\/a> in the U.S. District Court in Vermont. <\/span><\/span><\/p>\n

Then, in a motion to dismiss the Vermont lawsuit, filed<\/a> earlier this week, Ben & Jerry\u2019s revealed publicly that it is removing the \u201chappy cows\u201d statement from its packaging.<\/strong><\/span><\/span><\/p>\n

That\u2019s a pretty good indication that the ice cream maker can\u2019t back up its \u201chappy cows\u201d claims. But, as we allege in our lawsuit, the company\u2014long accused<\/a> of making \u201csustainability\u201d claims while contributing to Vermont\u2019s massive water pollution problem\u2014can\u2019t back up a lot of other claims, either.<\/span><\/span><\/p>\n

Why does it matter? We explained<\/a> that back when we first sued the brand. And we\u2019re committed to seeing this lawsuit through to a satisfactory end.<\/strong><\/span><\/span><\/p>\n

Read OCA\u2019s press release<\/a><\/strong><\/span><\/span><\/p>\n

Read Vermont Public Radio\u2019s coverage: \u2018How Now Unhappy Cow? Ben & Jerry\u2019s Drops Claims of Contented Bovines<\/a><\/strong><\/span><\/span><\/p>\n

Read Food Navigator\u2019s coverage: \u2018Ben & Jerry\u2019s Hits Back at Lawsuit. We Never Said *All* of Our Milk Came from Happy Cows\u2019<\/a><\/strong><\/span><\/span><\/p>\n

SIGN THE PETITION: Tell Ben & Jerry\u2019s: Roundup Ready Ice Cream Isn\u2019t Socially Responsible. Go Organic!<\/a><\/strong><\/span><\/span><\/p>\n

Make a tax-deductible contribution to our End Factory Farms campaign<\/a><\/strong><\/span><\/span><\/p>\n

Katherine Paul is associate director of the Organic Consumers Association (OCA)<\/a>. To keep up with OCA news and alerts, sign up for our newsletter<\/a>.<\/em><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ben & Jerry\u2019s will no longer state on its packaging that the milk and cream used in its ice cream comes from \u201chappy cows.\u201d<\/span><\/span><\/p>\n

That\u2019s (a little) good news for consumers who have been misled for years into thinking that all of the milk and cream in Ben & Jerry\u2019s ice cream comes from dairy farms where cows contentedly frolic outdoors. It doesn\u2019t. In fact, Ben & Jerry’s uses milk from conventional, industrial factory farm-style farms.<\/strong><\/span><\/span><\/p>\n

Ben & Jerry\u2019s ice cream packaging will continue to use the brand\u2019s cartoon image of a cow\u2014depicted outdoors, on a green pasture, under a big blue sky. According to the lawyers representing Ben & Jerry\u2019s parent company, Unilever, the cows \u201cdid not look happy to begin with.\u201d<\/span><\/span><\/p>\n

We\u2019ll let you be the judge of whether or not Ben & Jerry\u2019s cartoon cows look \u201chappy.\u201d But to be clear\u2014no matter how much fun the media is having with this happy cow narrative\u2014Ben & Jerry\u2019s deceptive marketing tactics are serious business.<\/strong><\/span><\/span><\/p>\n","protected":false},"author":11,"featured_media":7054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1003,1002,1026],"tags":[6],"organicbytes":[],"countries":[],"acf":[],"yoast_head":"\nBen & Jerry's Will Stop Claiming Their Products Are Made with Milk from 'Happy Cows' - Organic Consumers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben & Jerry's Will Stop Claiming Their Products Are Made with Milk from 'Happy Cows' - Organic Consumers\" \/>\n<meta property=\"og:description\" content=\"Ben & Jerry\u2019s will no longer state on its packaging that the milk and cream used in its ice cream comes from \u201chappy cows.\u201dThat\u2019s (a little) good news for consumers who have been misled for years into thinking that all of the milk and cream in Ben & Jerry\u2019s ice cream comes from dairy farms where cows contentedly frolic outdoors. It doesn\u2019t. In fact, Ben & Jerry's uses milk from conventional, industrial factory farm-style farms.Ben & Jerry\u2019s ice cream packaging will continue to use the brand\u2019s cartoon image of a cow\u2014depicted outdoors, on a green pasture, under a big blue sky. According to the lawyers representing Ben & Jerry\u2019s parent company, Unilever, the cows \u201cdid not look happy to begin with.\u201dWe\u2019ll let you be the judge of whether or not Ben & Jerry\u2019s cartoon cows look \u201chappy.\u201d But to be clear\u2014no matter how much fun the media is having with this happy cow narrative\u2014Ben & Jerry\u2019s deceptive marketing tactics are serious business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/\" \/>\n<meta property=\"og:site_name\" content=\"Organic Consumers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/organicconsumers\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T18:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2020\/01\/bj_mural_1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katherine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@organicconsumer\" \/>\n<meta name=\"twitter:site\" content=\"@organicconsumer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/\"},\"author\":{\"name\":\"Katherine\",\"@id\":\"https:\/\/organicconsumers.org\/#\/schema\/person\/d4dc4d4337416e6925eddebdbfe8e49d\"},\"headline\":\"Ben & Jerry’s Will Stop Claiming Their Products Are Made with Milk from ‘Happy Cows’\",\"datePublished\":\"2020-01-17T18:23:00+00:00\",\"dateModified\":\"2020-01-17T18:23:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/\"},\"wordCount\":539,\"publisher\":{\"@id\":\"https:\/\/organicconsumers.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/organicconsumers.org\/wp-content\/uploads\/2020\/01\/bj_mural_1200x630.jpg\",\"keywords\":[\"Food Safety\"],\"articleSection\":[\"Dump Dirty Dairy\",\"The Myth of Natural\",\"X Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/\",\"url\":\"https:\/\/organicconsumers.org\/ben-jerrys-will-stop-claiming-their-products-are-made-milk-happy-cows\/\",\"name\":\"Ben & Jerry's Will Stop Claiming Their Products Are Made with Milk from 'Happy Cows' - 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