{"id":6537,"date":"2019-05-21T17:18:00","date_gmt":"2019-05-21T17:18:00","guid":{"rendered":"https:\/\/organicconsumers.org\/blog\/impossible-burger-ceo-full-baloney-heres-why\/"},"modified":"2019-05-21T17:18:00","modified_gmt":"2019-05-21T17:18:00","slug":"impossible-burger-ceo-full-baloney-heres-why","status":"publish","type":"post","link":"https:\/\/organicconsumers.org\/impossible-burger-ceo-full-baloney-heres-why\/","title":{"rendered":"Impossible Burger CEO Is Full of Baloney. Here’s Why."},"content":{"rendered":"

The Impossible Burger\u2014deceptively marketed<\/a> as \u201cnatural\u201d\u2014already contains a genetically engineered ingredient, a yeast referred to as \u201cheme.\u201d <\/p>\n

Now, Impossible Foods, the maker of the fake meat patty, is adding a new GE ingredient: genetically engineered soy.<\/p>\n

TAKE ACTION: Tell Impossible Foods CEO Pat Brown: GMO Soy is bad for consumers, bad for the planet!<\/strong><\/a><\/p>\n

Impossible Foods wants you to think the switch to GMO soy was motivated by the company\u2019s \u201ccommitment to consumers and our planet.\u201d<\/p>\n

But that\u2019s simply not true. We explain why, in our article<\/a>, \u201cSix Reasons Impossible Burger\u2019s CEO Is Wrong about GMO Soy.\u201d<\/p>\n

Burger-loving consumers who care about their health, and the health of the environment, are likely to choose burgers made from 100% grass-fed beef\u2014not a lab-grown fake meat product made with GMO ingredients.<\/p>\n

Why choose regeneratively raised 100% grass-fed burgers?<\/p>\n

With more nutrients, and less risk of harmful pathogens, grass-fed beef is better for your health<\/a>.<\/p>\n

And when managed properly<\/a>, cows raised on grass can have a net-positive impact on the environment\u2014by improving soil carbon sequestration and ecosystem biodiversity, and by reducing the need for toxic pesticides and chemical fertilizers.<\/p>\n

In his article<\/a>, Brown says his company\u2019s mission is to end the use of animals in food production by 2035. <\/p>\n

But the real mission of Impossible Foods is to generate profits for Brown and his shareholders. That\u2019s why the company is keen to sell its Impossible Burger to fast-food restaurant chains, where it\u2019s certain they won\u2019t be labeled.<\/p>\n

Brown plays fast and loose with the facts in his article, then writes: \u201cNoise from anti-genetic engineering fundamentalists is inevitable.\u201d<\/p>\n

Let\u2019s make some noise. <\/p>\n

TAKE ACTION: Tell Impossible Foods CEO Pat Brown: GMO Soy is bad for consumers, bad for the planet!<\/strong><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Impossible Burger\u2014deceptively marketed<\/a> as \u201cnatural\u201d\u2014already contains a genetically engineered ingredient, a yeast referred to as \u201cheme.\u201d <\/p>\n

Now, Impossible Foods, the maker of the fake meat patty, is adding a new GE ingredient: genetically engineered soy.<\/p>\n

TAKE ACTION: Tell Impossible Foods CEO Pat Brown: GMO Soy is bad for consumers, bad for the planet!<\/strong><\/a><\/p>\n","protected":false},"author":11,"featured_media":2793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[6,7],"organicbytes":[],"countries":[],"acf":[],"yoast_head":"\nImpossible Burger CEO Is Full of Baloney. 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