It\u2019s a good time to be a baby. It\u2019s also a great time to be a parent who wants to ensure that his or her baby is consuming healthy foods but doesn\u2019t necessarily have the wherewithal to prepare homemade baby food or delicately seasoned pur\u00e9es.<\/p>\n
While some established names in the business have increasingly focused on improving their prepared baby foods \u2014 including by using pouches, employing more attractive packaging, and listing the specific percentage of each ingredient in its products \u2014 a spate of new startups is now aggressively competing for their pint-size end users.<\/p>\n
On Monday, John Foraker, the former CEO of organic food brand Annie\u2019s Homegrown, officially joined one of them as its CEO: two-year-old Once Upon a Farm, a maker of cold-pressed baby food that\u2019s headquartered in San Diego.<\/p>\n
The company \u2014 which reportedly generates less than $1 million in annual sales right now \u2014 is also teaming up with actress Jennifer Garner to help market its pouches, which are currently sold through its site, as well as at some Wegmans, Kroger\u2019s, and Whole Foods Market stores.<\/p>\n
Foraker has said he expects Once Upon a Farm to grow \u201cbig and fast into a highly disruptive force in the organic food space.\u201d<\/p>\n
Still, not only is the outfit going up against a number of bigger brands like Plum Organics, Beech-Nut, Earth\u2019s Best, and Ella\u2019s Kitchen, but all are facing competition from startups that are making organic baby food and delivering it to users\u2019 doorsteps.<\/p>\n
We know of at least a dozen subscription-based companies to emerge in recent years with an eye toward taking a bite out of baby food market, which is sizable. According to recent statistics out of the research consultancy Zion Market Research, the global baby food market could reach as much as $76 billion by 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
While some established names in the business have increasingly focused on improving their prepared baby foods, a spate of new startups is now aggressively competing for their pint-size end users.<\/p>\n","protected":false},"author":10,"featured_media":59294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1004,1031],"tags":[2,8],"organicbytes":[],"countries":[],"acf":[],"yoast_head":"\n