Why Grass-Fed Beef Is Worth the Hype

Over the last few years, consumer demand for grass-fed beef has grown significantly, reaching a market valuation of $12.4 billion in 2023. By 2033, the grass-fed beef market is projected to reach nearly $20.4 billion — but why? What’s all the hype about grass-fed beef?

Grass-fed beef can be found everywhere today, from Whole Foods and ALDI to major wholesale clubs like Costco and BJ’s. For the average consumer, it may just seem like this beef comes with a price tag that is too high and might just be another health craze that will quickly pass. However, the growing demand for grass-fed beef is due to its exceptional nutritional value that simply cannot compare to grain-fed beef. Below, we’ll break down what the grass-fed beef hype is all about and why it’s worth the spend.