Whole Foods Puts Organic Integrity in the Health & Beauty Aisle

Quote of the Week

"We believe that the ‘organic’ claim used on personal care products should have very similar meaning to the ‘organic’ claim used on food products, which is currently regulated by the USDA’s National Organic Program. Our shoppers do not expect the definition of ‘organic’ to change substantially between the food and the non-food aisles of our stores."

– Whole Foods Market’s policy on the use of the word "organic" on personal care products, updated June 8, 2010