President Barack Obama is poised to sign the so-called DARK Act, a GMO labeling bill critics say notches a win for the food and biotech industries but will still leave consumers in the dark about whether or not their food contains genetically modified ingredients.

After the legislation easily passed in the U.S. House on Thursday, the Wall Street Journal described it as “a victory for food companies,” noting that it “will supersede tougher measures passed by one state [Vermont] and considered in others.”

As The Hill reports:

The bill, which passed by a 306 to 117 vote, directs the U.S. Department of Agriculture to create a national labeling standard that allows food producers to choose how they want to disclose the presence of genetically modified ingredients.

Under the legislation, manufacturers will be able to use text, symbols or a QR code that consumers must scan with a smartphone to relay the information.

As such, BloombergPolitics reports,

Under the legislation, which has been pushed for by companies including Monsanto Co., Wal-Mart Stores Inc. and groups including the National Corn Growers Association, consumers may still find it hard to figure out if the food they are buying is genetically modified, leading opponents to dub the bill the DARK Act.

A roll call of the vote is here.

It passed the Senate last week, and now heads to President Obama, who’s indicated he will sign it —against the wishes of many food transparency advocacy groups.

Gary Ruskin, co-director of pro-labeling group U.S. Right to Know, urged Obama to veto the legislation, saying in a press statement that it “is a sweetheart deal for the food and agrichemical industries, who want to keep consumers guessing about the contents of their food.”