U.S. Sauna Industry Heating up As More Embrace It for Wellness
March 10, 2026 | Source: PBS News | by Kaomi Lee
The sauna industry in the U.S. is heating up. More health-conscious Americans are embracing this ancient Finnish tradition as a modern way to help reduce stress and promote wellness. Nowhere has the sauna culture taken root more deeply than in Minnesota. Kaomi Lee from Twin Cities PBS has the story.
Amna Nawaz:
Well, the sauna industry in the U.S. is heating up. More and more health-conscious Americans are embracing this ancient Finnish tradition as a modern way to help reduce stress and promote wellness.
Geoff Bennett:
The surge in popularity is happening nationwide, but nowhere has the sauna culture taken root more deeply than in Minnesota.
Kaomi Lee from Twin Cities PBS has the story.
Katie Usem, Owner, Sisu + Loyly: These are front-row seats, so it’s about as close as you can get to Lake Superior and enjoy it from the inside of a sauna.