To Make Regenerative Meaningful, It Must Require Organic Certification as a Starting Point, according to Advocates

With 40 percent of all vegetables grown in the U.S. coming from the state of California, the current state level process to define “regenerative agriculture” could have major impact on land management practices that address the current climate, biodiversity, and health crises. That is, according to advocates, if the process, directed by the California Department of Food and Agriculture (CDFA) departs from a history of poorly defined and unenforceable terms like Integrated Pest Management (IPM) and Sustainable Agriculture. Virtually all consumers of food have a stake in the outcome of the definition of “regenerative,” so the current public comment period, which closes tomorrow, May 29, 2024, can help influence the outcome.

As Beyond Pesticides has reported previously, the term “regenerative” is now increasingly being advanced as a loosely defined alternative to the organic standard and label, which is transparent, defined, certified, enforced, and subject to public input. The  publication AgFunderNews (AFN) in February published its updated “2024 list of agrifood corporates making regenerative agriculture commitments,” a who’s who of the largest food and agribusiness corporations worldwide. The list includes companies such as ADM, Cargill, Danone, General Mills, Tyson, Unilever, Walmart, and more with commitments to millions of acres in their supply chain practicing “regenerative” agriculture with target dates ranging from 2024 to 2050. AFN reporting on the “regenerative” trend states, “[O]ne big challenge is that ‘regenerative agriculture’ still has no set definition. While that still holds true, the bigger observation in 2024 is the number of companies leaning heavily on sustainability jargon to describe goals. With greenwashing pretty rampant nowadays, it will be important to check beneath the PR-friendly language at the actual acres, dates, practices and prescriptions.”