The Importance of Organic is on Full Display in Driscoll’s Non-Organic Backyard

When social media influencers with millions of followers on Instagram and TikTok disparage organic, they are using their clout to misinform and mislead consumers. Unfortunately, in this day and age, these instances are easily found, creating tremendous mistrust with important next-generation consumers.

Lost in all of this is that organic is not only a choice about what it is does for you, both now and later, but it also impacts farmers, workers, the environment and the community at-large.

Yet, one critical perspective that is almost always missing in this debate is that of individuals who actually have to live where super-toxic, non-organic approved pesticides are sprayed.

One such group of people resides in Pajaro Valley in California’s Santa Cruz County — the home of berry giant Driscoll’s, in the city of Watsonville. And many of these residents are paying a very steep price for being exposed to such hazardous chemicals.