March 12, 2010 at the Anaheim Convention Center at 10 a.m.

Are you concerned about the rampant misbranding of so-called "organic" personal care and cosmetics products?

Join the Organic Consumers Association at the Anaheim, California Convention Center for a rally and press conference March 12 at Expo West, the largest annual gathering of the natural and organic products industry. Join us as we demand that all fraudulent "organic" brands clean up their act or leave the organic personal care aisle altogether!

The Organic Consumers Association’s "Coming Clean" Campaign has been working to clean up the natural and organic personal care industry for the past six years. We believe that organic bodycare standards should mirror organic food standards. The word "organic" is not properly regulated on personal care products (examples: soap and bodywash, toothpaste, shampoo, lotion, etc.) as it is on food products, unless the product is certified by the USDA National Organic Program. Due to this lax regulation, many personal care products have the word "organic" in their brand name or otherwise on their product label, but unless they are USDA certified, the main cleansing ingredients and preservatives are usually made with synthetic and petrochemical compounds. In November of 2009, OCA launched a consumer boycott of all offending brands, and in January 2010 OCA filed a complaint with the National Organic Program requesting an investigation into this issue.

Giant  5 ft. tall shampoo bottles mocking fraudulent "organic" brands will greet attendees at the trade show while OCA activists distribute Consumer Warning leaflets. Speakers from genuinely certified organic companies and OCA staff will give updates on the fight to clean up rampant labeling fraud in the body care and cosmetics sector. Join us as we expose the organic imposters and recognize the ethical companies that are upholding organic integrity.

Contact Alexis Baden-Mayer at alexis[a]organicconsumers.org or 202-744-0853 to get involved

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