Study: Food Giants Brainwashing Kids

STUDY
OF THE WEEK:
FOOD GIANTS BRAINWASHING KIDS
A new study in the Archives of Pediatrics & Adolescent Medicine
indicates that the annual $10 billion the food and beverage industry
is spending on advertising foods to kids is working alarmingly well.
The study found that four out of five kids preferred the flavor
of foods served in McDonalds packaging as compared to the exact
same foods served in packaging without the McDonalds brand. By the
time they are two years old, children may already have beliefs about
certain brands, and by the age of six they can recognize brands
and specific brand products. Not surprisingly, the study found that
kids with more televisions in the home had stronger preferences
for brands. The authors suggested this study strengthened the justification
for tighter regulation or banning of advertising and marketing of
high calorie, low nutrient food and drink, and perhaps a ban on
all marketing that is aimed at young children.
Learn more and take action in OCA’s "Appetite
for a Change" campaign:
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