Prop 37: The Many Wins Behind the Loss

It was a mighty fight. And it’€™s not over yet.
Prop 37 was narrowly defeated – 53% – 47% – on Nov. 6. But that’€™s a mere footnote to the real story.
The real story is this. The campaign to label genetically modified ingredients in California shone a blinding spotlight on GMOs, and on their potential threat to human health and the environment. It changed the national conversation around food safety and security, and brought transparency in labeling to the forefront of that conversation.
Prop 37 exposed the dark side of Big Ag and Big Food, and their desperation to keep consumers from having what citizens in 60 other countries have had for decades: the right to know what’€™s in their food.
Prop 37 underscored how money pollutes our democratic process.
Perhaps most important of all, Prop 37 amplified the conversation about the need ‘€“ and opportunity – for real alternatives to a corporate-controlled-food system polluted by GMOs and pesticides, and corrupted by greed and ill-begotten profits.
So, go ahead, Monsanto. Celebrate while you can. Your victory was indeed narrow. Ours was sweeter. The momentum is on our side, and we’€™re moving forward.
Read more about the numbers behind Prop 37, and OCA’€™s plans to step up the battle to label GMOs in 2013 and beyond