Practicing and Certifying Fair Trade: The Challenges

How Do You Know It’s Really Fair Trade?

The demand for fairly traded and "sweatfree" food, apparel and body care products has grown exponentially over the past decade. Consumers are demanding products that are ethically produced and support farmers, farm workers and local communities. However, while certified organic foods under the USDA’s National Organic Program are regulated under federal law, no such standards exist for Fair Trade. To add to the confusion, literally hundreds of fair trade labels and standards have emerged in recent years, with varying levels of strictness, creating fears of "fair-washed" products. Want to get "behind the label" and learn more about current standards and certifying agencies?

Going Fair Trade: The Challenges of Setting Up Sustainable and Fair Supply Chains – and Getting Them Certified

David Bronner, President of Dr. Bronner’s Magic Soaps, explains the complex but rewarding process of converting Dr. Bronners Magic Soaps to Fair Trade and Organic.