Twelve months after narrowly (51-49 percent) defeating our organic and natural health movement in an expensive ($55 million) and bitterly fought California ballot initiative to label genetically engineered foods, Monsanto and the Grocery Manufacturers Association (GMA) are publicly bragging that they’ve beaten us again, 52-48 percent, in a similar ballot initiative’I-522’in Washington State.
But at what cost? Just as they did in California, Big Food and Big Biotech privately acknowledged that I-522 was a hollow victory, another expensive, brand-damaging battle in a fruitless war against consumer choice, a war they will inevitably lose.
We may have narrowly lost the first preliminary battles to label GMO foods in California and Washington in 2012 and 2013. But as we step up our resistance and deliver a more radical and comprehensive message in 2014, we will win the war.