What We’ve Learned
With only five days to go before voters decide on Washington State’s I-522 GMO labeling initiative, there’s no better time to reflect on how the GMO labeling movement got here. And what we’ve learned along the way.
The anti-GMO, anti-Monsanto Movement reached critical mass during last year’s hard-fought campaign for GMO labeling in California. The narrow loss in November 2012, of California’s Proposition 37, galvanized the movement and set the stage for this year’s battle in Washington State.
But like most ‘overnight successes,’ the movement didn’t happen overnight. It was 20 years in the making.
Today, an army of organic food and natural health activists have put Corporate America and the political elite on the defensive. We’ve provided evidence that the combination of aggressive populist issue-framing, unconventional ‘inside-outside’ coalition-building, marketplace pressure and online list-building, mobilization and fundraising – strategically channeled into local and state-based political action – can begin to even up the odds between David and Goliath.
Win or lose in Washington State on November 5, the anti-GMO Movement has evolved into a savvy army of grassroots activists who are committed to the ongoing battle to reclaim our food and farming systems, part of a larger battle to transform the entire political and economic system.