OCA Creates ORCA to Attack ‘Natural’ Products Labeling Fraud
Fed up with being deceived by food and cosmetic manufacturers who fraudulently claim their products are ‘natural’?
The OCA has long advocated on behalf of consumers for truth-in labeling, including banning the use of the word ‘natural’ on products containing genetically modified ingredients. Beginning today, the OCA will work directly with public interest groups and food producers and retailers, including co-ops, natural food stores, farmers markets, Community Supported Agriculture (CSA) buying clubs and wholesalers, to promote organics and truth-in-labeling, and to increase public awareness about the difference between ‘natural’ and organic.
What does the new Organic Retail and Consumer Alliance (ORCA) mean for you, the consumer? Over time, greater access to more organic and locally grown organic products. Because while we all wait for the FDA and the USDA to catch up to consumer demand for accurate labeling, a growing number of ORCA members will actively market truth-in-labeling practices, which will ultimately grow awareness, grow demand and grow markets.
What does ORCA mean for co-ops, CSAs, natural food stores and other groups that join the alliance? You’ll be able to market your products and businesses as part of an exclusive group that consumers can count on for the truth about what’s in the food they eat. And you’ll benefit from growing consumer demand.
Learn more and sign up
Read the press release