OCA Creates ORCA to Attack ‘Natural’ Products Labeling Fraud
Fed up with being deceived by food and cosmetic manufacturers who fraudulently claim their products are ‘natural’?
The OCA has long advocated on behalf of consumers for truth-in labeling, including banning the use of the word ‘natural’ on products containing genetically modified ingredients. Beginning today, the OCA will work directly with public interest groups and food producers and retailers, including co-ops, natural food stores, farmers markets, Community Supported Agriculture (CSA) buying clubs and wholesalers, to promote organics and truth-in-labeling, and to increase public awareness about the difference between ‘natural’ and organic.
What does the new Organic Retail and Consumer Alliance (ORCA) mean for you, the consumer? Over time, greater access to more organic and locally grown organic products. Because while we all wait for the FDA and the USDA to catch up to consumer demand for accurate labeling, a growing number of ORCA members will actively market truth-in-labeling practices, which will ultimately grow awareness, grow demand and grow markets.
What does ORCA mean for co-ops, CSAs, natural food stores and other groups that join the alliance? You’ll be able to market your products and businesses as part of an exclusive group that consumers can count on for the truth about what’s in the food they eat. And you’ll benefit from growing consumer demand.
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Who isn’t? That’s because the U.S. Food & Drug Administration (FDA), that government agency that’s supposed to be the watchdog for consumers, has consistently failed consumers while protecting industry and corporate interests. FDA policies have led to: lack of transparency, revolving door with industry, market bullying, widespread illness, seed privatization and well-documented risks to our health. And nowhere have those failures been more apparent than in the FDA’s policies regarding genetically modified organisms (GMOs).
We couldn’t resist. When we heard that the governor of Colorado and the oil and gas industry were both planning to sue the City of Fort Collins, Colo., if the city passed a ban on fracking within the city limits, we had to help. We sent emails to our OCA network in Fort Collins, urging folks to contact their city council members. We called residents and patched them in to council members. We sent an email to our network in the state, asking them to help us run an ad in the Coloradoan, in solidarity with the citizens of Fort Collins.