Dear Traitor Brands: We’re Waiting
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TRAITOR BOYCOTT
Dear Traitor Brands: We’re Waiting
It’s been more than six months since consumers began boycotting the ‘Traitor’ brands: the organic and natural brands of the parent companies that spent millions to defeat Proposition 37, the California Right to Know GMO labeling initiative. When we launched the boycott, we explained that we’d be happy to start buying brands like R.W. Knudsen, Naked Juice, Odwalla and others again – just as soon as the decision-makers at those brands guaranteed us that their parent companies wouldn’t pour money into defeating future state labeling campaigns, but would instead pitch in to support those campaigns.
We’re still waiting. So far, there’s been no sign of donations from companies like Pepsi, Coca-Cola, ConAgra, etc. to the NO campaign for I-522, a citizens’ initiative to label GMOs in Washington State. That’s encouraging. But there haven’t been any donations from those companies to the YES campaign, either. Even though we know a lot of these Big Food companies have signaled that they now support GMO labeling laws, at least at the federal level.
If you’re missing your Honest Tea or Boca Burgers or Hunts Organic, now would be a good time to visit the facebook pages of all the Traitor Brands and post a little reminder: You’ll become a loyal fan again, as soon as their parent companies promise to support I-522. Until then, you’ll make do with their competitors’ brands.
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