Oregon Supreme Court Says ‘Misleading Marketing’ Case Against Tillamook Can Move Forward
April 03, 2025 | Source: OPB | by Alejandro Figueroa
It’s been well over a year since the Oregon Supreme Court heard oral arguments about whether a lawsuit against the Tillamook County Creamery Association should be allowed to proceed. On Thursday, the court agreed that a group of Oregon residents suing the creamery does have a claim, allowing the case to move forward.
Tillamook, founded in 1909 as a farmer-owned dairy cooperative and known for its varieties of artisan cheese, ice cream and yogurt, is accused of misleading marketing. The creamery has denied the allegations and has said it’s transparent about its practices.
The California-based Animal Legal Defense Fund, along with Portland-based law firm Sugarman Dahab, filed the case on behalf of a group of Oregon residents in 2019.
The suit alleges Tillamook violated Oregon’s consumer protection laws for advertising campaigns that allowed it to sell its cheese, butter and other dairy products at a premium.