“While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication,” tweeted Sanofi-Aventis after Roseanne Barr blamed her tweets on the sleeping drug Ambien. While the drug maker may look like the good guy now––and enjoy a boost in Ambien/zolpidem sales––12 years ago it was a different story.

Soon after news that Ambien use could result in binge eating and driving while asleep, the drug makers was forced to launch an ad campaign that essentially told people after you take Ambien get in bed and stay there. Dieters were waking up horrified amid mountains of pizza, Krispy Kreme donuts, and Häagen-Dazs cartons consumed by their evil twin. Law enforcement officials reported traffic accidents increasing with some drivers not even recognizing police officers there to arrest them. (Dude! Can ya help me get my car out of this ditch?)