Money talks. But it doesn’€™t necessarily speak the truth.

Monsanto has spent millions wooing mainstream media with its web of lies. The Gene Giant’€™s flacks have no doubt patted themselves on the back each time a major publication, like Scientific American and the New Yorker have taken a swig of the Kool-Aid.

But one of the anti-GMO movement’€™s leaders is fighting back. By buying full-page ads, in The New Yorker, Scientific American, Harpers, Harvard, The Nation, Mother Jones, The Progressive, and Thrive magazines, to refute one of Monsanto’€™s favorite myths’€”that GMO crops lead to a reduction in pesticide use.

This month, Dr. Bronner’€™s Magic Soaps, is running a full-page advertorial by company president David Bronner. It’€™s called: ‘€œHerbicide and Insecticide Use on GMO Crops Skyrocketing while Pro-GMO Media Runs Interference; Former EPA Senior Scientist’€™s New Article Sets Record Straight.’€

The advertorial summarizes ‘€œPesticide Use on Genetically Engineered Crops,’€ a whitepaper by Dr. Ramon J. Seidler, a former EPA scientist.

Seidler’€™s work documents the rapid widespread failure of the Bt insecticidal trait in genetically engineered corn in the face of emerging resistance in target insects, leading to huge increases in both systemic insecticides that coat seeds, and pre-emergent insecticides injected directly into soil. He also documents the still under-reported failure of herbicide-tolerant traits leading to huge increases in herbicide use.

Read the advertorial

Read Dr. Seidler’€™s article