JDE Peet’s Launches Nature Transition Plan to Advance Regenerative Agriculture and Deforestation-Free Coffee Supply Chains

JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play coffee company, today unveiled its Nature Transition Plan – ‘Grounded in Nature’ – a science-based roadmap to protect ecosystems, strengthen farmer resilience, and secure the long-term viability of coffee production.

The publication of the plan makes JDE Peet’s the first food and beverage company in the world to launch a nature transition plan that is fully aligned with the Taskforce on Nature-related Financial Disclosures (TNFD) framework, as well as the Global Biodiversity Framework (GBF) and Science-Based Targets for Nature (SBTN).

By transforming sustainability commitments into measurable, time-bound actions, the Nature Transition Plan helps ensure that coffee supply chains contribute to global nature-positive goals, while maintaining sourcing diversity across all coffee-growing countries. The plan builds on nearly a decade of impact through the JDE Peet’s Common Grounds program, which has reached close to one million farmers since 2015.