In Search of Ethical Fashion

On websites from H&M to Gap to Gucci, you’ll find phrases like “innovative materials,” “sustainably sourced,” and “enhancing transparency.” But when it comes to finding out whether companies actually walk their sustainable talk, there may still be problems behind their promises. In short, consumers still need to do research when shopping for ethical fashion.

When you need clothes, first consider buying secondhand (here are some online stores we recommend). If you need to shop new, use the tips below to make your purchases better for workers and the Earth.

Note: While we’ve detailed the strongest third-party certifications that help prove a company has taken significant steps to care for workers and the environment, some but not all companies will display these certification labels on clothing tags. In addition to clothing tags, look for proof of certification on company websites, or call your favorite companies to ask if they hold the certifications.