You’ve heard it before, but it bears repeating: There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be.

No one would wish for a global pandemic. The human suffering. The economic fallout. It’s horrendous.

But here we are. The big question is: What do we do now?

For those of us engaged in trying to replace a failing, extractive, unjust industrial ag model with a just and regenerative food and farming system, the answer is clear: We must use this crisis to convince consumers and policymakers that there’s a better way.

You can’t turn on the TV, open a newspaper or visit an online news site these days without reading something about the factory farm-COVID-19 dilemma.

Thousands of workers at slaughterhouses have COVID-19—but we have to keep those monstrous killing factories running at warp speed, or Wendy’s will run out of hamburgers.

And oh-by-the-way we’re also going to run out of meat and milk in grocery stores, but meanwhile factory farm dairies are dumping milk, and hog and poultry farms are “depopulating” chicks and pigs by the millions, because the supply chain is “broken.”

But wait! China’s hogs were wiped out by swine flu last year, and we’ve got trade deals, after all, so we’ve got to keep our factory farms up and running so we can ship pork to China.

And then we have the scientists pointing out that while COVID-19 didn’t originate in a factory farm, other viruses have, and it’s only a matter of time before another one does. 

And this: If we don’t want viruses jumping from wildlife to humans, we better stop ripping down forests and tearing up grasslands to plant monoculture corn and soy crops to feed the miserable animals imprisoned in factory farms.

All of which is to say that never have the media focused this much attention on an issue we’ve been begging them, for decades, to cover.

Never have we had such an opportunity to say enough . . . it’s time to end the production of “cheap” meat that comes at the expense of slave labor, the environment, human health and animal torture.

Now, more than ever, we need your help to bring down the powerful corporations that are literally going to kill us.

Please make a generous donation at this time, if you are able. And please stay safe.

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