Exposed: The Fake Matcha Trend and How to Avoid Getting Duped

Matcha is more popular than ever before, driving up prices and slowing production, which in turn has created a shortage in response to this unprecedented demand. This viral boom is not only present in Britain, but worldwide, with customers continually lured into purchasing matcha powders for premium prices, to receive poor-quality alternatives which only loosely resemble the real deal.

However, its recently viral and undeniable success can partly be attributed to a clever marketing system that sees customers fooled time and again.

Rather than purchasing quality powders or buying a high-grade, “real” matcha-latte from a café, many people have instead been sold a green tea lie.

So here’s how you can tell the difference yourself, spotting the real from the fake, as these so-called cheap versions aren’t quite what they say on the tin.