Last week the National Organic Standards Board (NOSB) rejected the pleas of organic activists, farmers and many businesses to “keep the soil in organic” by voting to allow growers of hydroponic vegetables to label their produce “organic.”
The NOSB’s vote did little to shore up consumer faith in the USDA Organic label, especially after well-publicized news reports earlier this year accusing a few high-profile organic brands of giving “organic” a bad name by skirting the rules. And it had some industry pioneers so angry and disheartened, that according to the Washington Post they were even “threatening to leave the program they helped create.”
The Organic Consumers Association supported the “Keep the soil in organic” campaign. We’re disappointed in the NOSB’s decision, another sign of Big Organic’s (negative) influence over organic standards.
But rather than mourn the demise of organic standards, or fruitlessly complain about how the USDA Organic label is being undermined by a few corrupt corporations, we’ve joined the growing number of organic advocates, both in the U.S. and abroad, who understand that the future of organic is regenerative. And here’s what we’re doing about it.