Alan Lewis

In his TEDx talk, Alan Lewis, director of government affairs and food and agriculture policy for Natural Grocers by Vitamin Cottage, discusses the “fibberati,” “elitism” and the great “food occupation.”

Lewis defines the “fibberati” as a secret society of experts trained in deceptive food marketing. Elitism? In the food world, it’s represented by the corporation that seeks to benefit from a food system based on the economic exploitation of the heartland—it’s not, as Big Food would have you believe, the consumer whose food choices ensure that a farmer can feed his family and send her kids to college.

As for the food war, we’ve lost, says Lewis. Big Food has won. It’s now up to us to resist.

“We are not combatants in a food war. We are resisters in a food occupation. Join the resistance.”

Watch the video