Think consumer boycotts don’t have much power? Think again.

Back in the day before Congress killed consumers’ right to know about GMOs, the Grocery Manufacturers Association (GMA) spent millions of dollars in California to defeat a citizen ballot initiative in 2012 that would have required labels on GMO foods.

That made the GMA and its members—including organic and natural brands owned by Big Food corporations—favorite targets of pro-labeling consumers.

Brands weren’t too happy about that. So when a similar initiative came on the ballot in Washington, the GMA tried to protect brands by illegally laundering donations to the anti-labeling campaign.

From then on, it was all downhill for Monsanto’s Evil Twin.

Read ‘Consumers Force Lobbying Group for Big Food Brands to ‘Re-Brand’ Itself’