Clean Fragrance: Even More Gift Options for Valentine’s Day

Fragrance is having a moment, with booming sales driven by a new wave of enthusiasts.

Whether for Valentine’s Day or any other time of year, the growing array of clean scent offerings can make for appealing and relatively affordable gifts.

‘Smellmaxxing’ fragrance trend

The fragrance market is booming as a result of smellmaxxing – teens’ rapidly growing interest in designer scents. Teenage boys’ spending on fragrance rose 26 percent between early 2023 and early 2024. Interest among twentysomethings and men is also rising.

But there’s a downside. The ingredients in a cologne, aftershave and other scents are usually a mystery. Potentially harmful ingredients frequently find their way into the scent – or “juice,” as it’s known in the industry. But too often, there’s no way for the shopper to know what they’re spraying on themselves.