An “organic” version of Apeel, the mysterious fruit coating backed by Bill Gates and the World Economic Forum that makes out-of-date fruit appear fresh, is being used on Limoneira’s lemons.

Limoneira, one of the largest U.S. growers of lemons, including organic, doesn’t grow every lemon sold in the world, but CEO Harold Edwards’s goal is to “coat every lemon in the world with Apeel.” Limoneira signed an exclusive licensing relationship with Apeel Sciences on May 11.

The Organic Materials Review Institute (OMRI) says it never approved Organipeel as a fruit coating, only for post-harvest handling, so Limoneira’s use on organic lemons is out of compliance.

Tell Limoneira to quit Apeel!