== BLOG POSTINGS ==
1. A Preview of “Stop-Loss”: A Film by Kimberly Peirce
2. Amgen Website Invites Testimonials, Posts Off-Label Claims By Patients

== BE A CITIZEN JOURNALIST ==
1. Featured Participatory Project: GlaxoSmithKline, the Diabetes Drug Avandia and Dr. John Buse

== SPIN OF THE DAY POSTINGS ==
1. Don’t Forget the Falsies!
2. Roving Reporter
3. Bringing the Heat on Warming
4. Fine-Tuning the Sell Job for the Next War
5. Smithsonian: A Museum Acting Strangely
6. Be “Proactive” on Fake News, Broadcasters Told
7. Olympic Sponsors Go for the Green (Forget Darfur and Tibet)
8. Wal-Mart’s Fish Tales
9. The Weekly Radio Spin: Procter & Gamble’s New “Movement”
10. Betting Bigger Bucks on Buzz
11. Unlocking One Think Tank’s Oily Secrets
12. Toxic Sludge Might Not Be Good for You
13. America Might Support You, But Your Bureau Chiefs Don’t
14. Hillary Clinton Follows in FEMA’s Fake Footsteps

——————————————————————–

== BLOG POSTINGS ==
1. A PREVIEW OF “STOP-LOSS”: A FILM BY KIMBERLY PEIRCE
by Judith Siers-Poisson
       On Wednesday, November 14, 2007, Hollywood came to Madison,
  Wisconsin. Paramount Pictures sponsored a free pre-release screening
  of “Stop-Loss,” which is due to hit theaters nationwide on March 28,
  2008. (It will be released in the U.K. on April 18, 2008.) Writer
  and director Kimberly Peirce, best known for directing “Boys Don’t
  Cry,” was in attendance and took part in an extended questions and
  answer session after the screening.
       TELLING THE WAR THROUGH SOLDIERS’ EYES
       The film centers on the experience of a soldier who has
  completed his tour of duty in Iraq, only to find he has been
  “stop-lossed.” A postcard for the film distributed at the screening
  defines the stop-loss policy as “The retention of soldiers in the
  service beyond their expected term. Using a loophole in soldiers’
  military contracts to prohibit servicemen and women from retiring
  once their required term of service is complete. Also widely known
  as a ‘Back Door Draft.'” The character, Brandon King, does not
  resist returning because of political convictions about the legality
  or validity of the war. Instead, he tried to express to his lifelong
  friend, with whom he served, that there is just no more room in his
  mind for experiences of seeing his friends who are serving under his
  command mutilated and killed.
To read the rest of this item, visit:
http://www.prwatch.org/node/6733

2. AMGEN WEBSITE INVITES TESTIMONIALS, POSTS OFF-LABEL CLAIMS BY PATIENTS
by Paul Goldberg
       To mobilize elderly Americans in an effort to overturn the
  new Medicare coverage policy for erythropoiesis-stimulating agents
  (ESAs, which boost red blood cell production), Amgen Inc. appears to
  have borrowed a strategy from the purveyors of alternative medicine.
       The company launched a “Protect Cancer Patients” website,
  where visitors were invited to submit testimonials about the healing
  powers of ESAs. Also, they could contact members of Congress, or
  review the Centers for Medicare and Medicaid Services coverage
  decision and the House and Senate resolutions to vacate it.
       Though the Internet designation “.org” suggests that the site
  is operated by an advocacy group, the “privacy policy” section notes
  that “this site is owned and operated by Amgen Inc.” and can be used
  for communications with the company.
       On the home page, the site is described as “online
  headquarters of a national campaign to protect cancer patients on
  Medicare from a decision denying them … coverage for needed
  medicines.”
       “Amgen’s mission is to serve patients, which is why we openly
  support the Protect Cancer Patients website,” Kelley Davenport, an
  Amgen spokesman, said in an email. “The site educates cancer
  patients on Medicare and their caregivers about a Medicare policy
  that impacts cancer patients, so that their voices and concerns are
  heard by government policymakers.
To read the rest of this item, visit:
http://www.prwatch.org/node/6710

== BE A CITIZEN JOURNALIST ==
1. FEATURED PARTICIPATORY PROJECT: GLAXOSMITHKLINE, THE DIABETES DRUG AVANDIA AND DR. JOHN BUSE
http://www.prwatch.org/node/6738
  The United States Senate Committee on Finance has released a
  damning staff report titled The Intimidation of Dr. John Buse and
  the Diabetes Drug Avandia. The report reviews how in 1999 SmithKline
  Beecham, known after the merger with Glaxo Wellcome as
  GlaxoSmithKline, reacted when Buse, a professor of medicine at the
  University of North Carolina, raised concerns about the potential
  for increased heart attacks associated with Avandia. Internal
  company documents, the report states, “reveal what appears to be an
  orchestrated plan to stifle the opinion” of Buse, in part to
  reassure stockmarket analysts. The report provides a powerful case
  study of an attempt by a corporation to stifle scientific dissent.
  If you would like to help build a SourceWatch article on this, or if this
  is your first time editing on SourceWatch, you can go to www.SourceWatch.org
  for more information.
  Have fun, and thanks for your help!
SOURCE: United States Senate Committee on Finance, November 2007

== SPIN OF THE DAY POSTINGS ==
1. DON’T FORGET THE FALSIES!
http://www.prwatch.org/node/6739
  DO YOUR CIVIC DUTY — VOTE FOR YOUR FAVORITE FALSIES!
  At the end of each year, CMD issues the “Falsies Awards,” to
  recognize the people and players that take spin and propaganda to
  new lows. WE NEED YOU TO HELP IDENTIFY THE WORST OF THE WORST HARD
  AT WORK IN 2007. We have put together a juicy selection of nominees
  — but we need you to vote and tell us who deserves the Falsies this
  year.
  Follow this link to fill out your ballot. CELEBRATING
  THANKSGIVING? GET YOUR FRIENDS AND FAMILY TO VOTE TOO! THE DEADLINE
  FOR ENTRIES IS 5:00 P.M. CST ON FRIDAY, NOVEMBER 30, 2007, SO VOTE
  TODAY!
SOURCE: The Falsies survey

2. ROVING REPORTER
http://www.prwatch.org/node/6737
  Former Bush administration political advisor Karl Rove has signed
  on as a columnist for Newsweek magazine, with his first column
  titled “How to Beat Hillary (Next) November.” Charles Kaiser notes
  the irony in Rove’s decision to join the mainstream media: “In
  public, Rove is one of dozens of conservatives who assiduously bash
  the press. Last summer, channeling Agnew, Rove told Rush Limbaugh
  that ‘the people I see criticizing [Bush] are sort of elite effete
  snobs.’ But at the same time, Rove was constantly massaging big-time
  Washington journalists over long lunches at the Hay Adams Hotel.”
SOURCE: Radar Online, November 19, 2007

3. BRINGING THE HEAT ON WARMING
http://www.prwatch.org/node/6736
  Chicago Sun-Times Business Editor Dan Miller, who previously used
  his editorial position to promote the writings of corporate
  pollution-apologist Steven Milloy, is now lending his name to a bit
  of global warming skepticism disseminated by the Heartland
  Institute, a corporate-funded think tank where he used to work.
  Miller’s cover letter accompanies a mailing to journalists in which
  Heartland public affairs director Tom Swiss trashes Al Gore’s
  documentary about the issue, “An Inconvenient Truth,” as an
  “alarmist or kind of an extreme example” of reporting on the issue,
  while “The Great Global Warming Swindle,” which takes the opposite
  view, is praised as “a European documentary by Martin Durkin that
  won a lot of awards.” (Evidently Swiss didn’t think to mention
  Gore’s awards, which include an Academy Award and the Nobel Prize.)
  Bob Steele, an ethics scholar at the Poynter Institute for media
  studies, sees some problems with Miller’s eagerness to flack for
  anti-environmentalist causes. “He is actively urging a particular
  examination, and I would suggest a point of view, on a substantive
  public policy issue,” Steele said. “He’s also pitching it in a
  problematic way to other journalists, using his journalistic
  connections in doing so.”
SOURCE: Chicago Tribune, November 18, 2007

4. FINE-TUNING THE SELL JOB FOR THE NEXT WAR
http://www.prwatch.org/node/6730
  “The basis of the whole thing was, ‘we’re going to go into Iran
  and what do we have to do to get you guys to go along with it,'”
  said Laura Sonnenmark, a participant in a recent focus group
  apparently funded by the Republican-associated lobbying group
  Freedom’s Watch. Sonnenmark, a “focus group regular,” said the
  moderator “used lots of catch phrases, like ‘victory’ and ‘failure
  is not an option.'” She added, “I’ve never seen a moderator who was
  so persistent in manipulating and leading the participants.” The
  final questions of the session were: “How would you feel if Hillary
  [Clinton] bombed Iran? How would you feel if George Bush bombed
  Iran? And how would you feel if Israel bombed Iran?” Neither the
  firm involved, Martin Focus Groups, nor Freedom’s Watch would
  confirm that the organization funded the focus group. But focus
  group participants were handed a flier with a Freedom’s Watch logo,
  and the group has advocated for confronting Iran, organizing forums
  on the “threat” posed by the country, and running ads calling the
  Iranian president a “terrorist.”
SOURCE: Mother Jones, November 19, 2007

5. SMITHSONIAN: A MUSEUM ACTING STRANGELY
http://www.prwatch.org/node/6729
  After two Smithsonian Institution board members questioned the
  appropriateness of accepting oil industry funding for its “Ocean
  Initiative,” the American Petroleum Institute (API) withdrew its $5
  million funding offer. “Circumstances within the Smithsonian have
  changed, to say the least,” said an API spokesperson. It’s not the
  museum’s only contentious exhibit. A 2006 exhibit on the Arctic was
  changed to add “the idea of scientific uncertainly about climate
  research,” reports the Washington Post. “You know that I am not an
  alarmist,” one NASA scientist who objected to the changes wrote,
  “but I will say that a museum can’t do an honest exhibit about what
  is happening in the Arctic without causing people some serious
  concern.” Exhibit plans were reviewed by Bush administration
  political appointees. The exhibit’s title was changed from “Arctic
  Meltdown” to “The Arctic: A Friend Acting Strangely.” Its sequence
  was changed, so that “the more dramatic temperature changes in the
  past 50 years” were “moved farther back.” And its script was
  changed, deleting sentences like: “If you want to see what the rest
  of the planet is going to see in the next generation, watch out for
  the Arctic in the next five to 10 years.”
SOURCE: Washington Post, November 17, 2007

6. BE “PROACTIVE” ON FAKE NEWS, BROADCASTERS TOLD
http://www.prwatch.org/node/6728
  A public relations trade publication has editorialized in favor of
  video news release (VNR) disclosure … sort of. “The Federal
  Communications Commission is correctly serving the US citizens’
  right to know where footage originates,” writes PR Week. “And no
  amount of rhetoric will change the fact that a corporate-produced
  video is less likely to be critical of a particular subject than an
  independent, news-produced video.” The magazine suggests that
  “broadcasters and news producers” agree on “a universal VNR
  disclosure standard. … The news organizations must realize either
  through proactive means or via the brunt force of the FCC,
  tomorrow’s VNRs will be broadcast with labels.” In other words, the
  PR and broadcast industries still might be able to forestall
  independent oversight if they promise, once again, to do a better
  job of policing themselves.
SOURCE: PR Week, November 12, 2007

7. OLYMPIC SPONSORS GO FOR THE GREEN (FORGET DARFUR AND TIBET)
http://www.prwatch.org/node/6725
  Human rights, environmental, health and labor campaigns around the
  Beijing 2008 Olympics that seek to change China’s behavior are
  increasingly targeting Olympic sponsors. “Companies operating in
  China are ‘absolutely focused’ on minimizing their potential
  exposure to issues such as Darfur and Tibet during the Olympics,
  says Richard Edelman, president and chief executive of Edelman
  Public Relations,” whose clients include Olympic sponsors General
  Electric and Coca-Cola. Some sponsors “appear to be hoping to avoid
  the red flags by going green, focusing on environmental projects in
  China. … Coke is playing up its water-conservation efforts on the
  Yangtze River,” and has also partnered with World Wildlife Fund and
  Greenpeace. “Since March, Volkswagen has been planting thousands of
  trees in Inner Mongolia. GE is touting its role selling ecofriendly
  products such as solar-power and water-filtration systems for the
  Olympic venues.” Edelman calls it a “win-win” strategy, saying the
  companies avoid addressing difficult issues while currying the favor
  of the Chinese government.
SOURCE: Wall Street Journal (sub req’d), November 15, 2007

8. WAL-MART’S FISH TALES
http://www.prwatch.org/node/6724
  “Two years ago, Wal-Mart chief executive H. Lee Scott Jr. outlined
  ambitious goals to turn the world’s largest retailer into a more
  environmentally friendly company,” reports the Washington Post.
  “Wal-Mart yesterday released its first report on its progress in
  meeting those goals, and showed mixed results.” Among Wal-Mart’s
  supposedly “significant gains” was “selling 22 seafood products that
  have been certified as sustainable by the Marine Stewardship
  Council” (MSC). But, as the Center for Media and Democracy’s Bob
  Burton has written, the MSC’s environmental record is questionable.
  One independent review, “commissioned by three U.S. foundations,
  concluded that MSC’s claim to certify ‘sustainable’ fisheries ‘in
  most cases is not justified,’ and fisheries ‘that are not in
  compliance with the law can be, and have been, certified,'” states
  an excerpt from Burton’s new book, “Inside Spin.”
SOURCE: Washington Post, November 16, 2007

9. THE WEEKLY RADIO SPIN: PROCTER & GAMBLE’S NEW “MOVEMENT”
http://www.prwatch.org/node/6722
  Listen to this week’s edition of the “Weekly Radio Spin,” the
  Center for Media and Democracy’s audio report on the stories behind
  the news. This week, we cover U.S. military interrogators, the
  importance of asking where questions come from, and the “My Black is
  Beautiful” marketing campaign. In “Six Degrees of Spin and Fakin’,”
  we tell you how many steps it takes to get from supporting the
  troops to sending them overseas. The Weekly Radio Spin is freely
  available for personal and broadcast use. Podcasters can subscribe
  to the XML feed on www.prwatch.org/audio or via iTunes. If you air
  the Weekly Radio Spin on your radio station, please email us at
  editor@prwatch.org to let us know. Thanks!
SOURCE: Center for Media and Democracy, November 16, 2007

10. BETTING BIGGER BUCKS ON BUZZ
http://www.prwatch.org/node/6720
  Spending on word-of-mouth marketing “has increased from $76
  million in 2001 to $981 million in 2006 and is expected to grow to
  approximately $3.7 billion by 2011,” according to a report by PQ
  Media. Still, word-of-mouth marketing accounts for just 0.4% of the
  estimated $254 billion spent on all marketing services, which
  includes direct marketing, branded entertainment and public
  relations. The new report defined word-of-mouth marketing as
  “supported by research and technology that encourages consumers to
  dialogue about products and services.” Word-of-mouth may be more
  effective than traditional advertising. Nearly 80 percent of those
  polled in a recent Nielsen Global Survey ranked “recommendations
  from consumers” as the most credible source for product information.
  Newspapers were ranked second-most credible.
SOURCE: Advertising Age, November 15, 2007

11. UNLOCKING ONE THINK TANK’S OILY SECRETS
http://www.prwatch.org/node/6718
  Why would the John Locke Foundation, a “conservative North
  Carolina-based think tank” launch a “series of scathing attacks”
  against the Center for Climate Strategies (CCS), a
  Pennsylvania-based “nonprofit group of scientists, engineers,
  business strategists and policy experts who guide states in figuring
  out how to best reduce greenhouse gas pollution”? Sue Sturgis
  follows the money, and finds that Locke “received at least $126,500
  from outfits with ties to the fossil-fuel industry between fiscal
  [year] 2002 and 2005.” Locke funders include DCI Group, Atlas
  Economic Research Foundation and Reason Foundation. In September,
  Locke and the Heartland Institute (which has received funding from
  ExxonMobil) hosted a conference call on CCS’s alleged “hijacking of
  climate policy.” During the call, Locke’s Michael Sanera suggested
  discrediting “CCS’s Sponsoring Organization (State environmental
  bureaucracy)” and demanding “cost-benefit analysis by academic
  economists.” Later, Locke released a “peer review assessment” of
  CCS’s methods, drawn up by the Beacon Hill Institute. Not disclosed
  was the fact that Beacon’s clients include several oil
  industry-funded climate change skeptics, such as DCI Group, Heritage
  Foundation and Pacific Research Institute.
SOURCE: Facing South (Institute for Southern Studies blog), November 13, 2007

12. TOXIC SLUDGE MIGHT NOT BE GOOD FOR YOU
http://www.prwatch.org/node/6717
  In Canada, “a leading toxicologist has called for an urgent study
  on the potential health hazards posed by biosolids — or human
  sewage sludge — that is being spread on farming fields in
  Northumberland County.” The sludge is offered as a free fertilizer
  by the local water and waste treatment plant. About 120,000 tons of
  sludge are spread on 6,000 acres of farmland in Ontario.
  Toxicologist Dr. Anne Mildon is treating four couples who live near
  fields sprayed with sludge. “They’re all non-smokers are were in
  very good health until this past year. Then suddenly they get very
  sick and their blood tests show incredibly high levels of various
  metals,” said Dr. Mildon. “Without a scientific study, you cannot
  definitely link their health problems directly to the biosolids but
  I have a growing sensation in my stomach that they are probably
  connected,” she added. The affected families, who have experienced
  sudden weight loss, headaches, reduced kidney function, respiratory
  and other illnesses, have stopped using their properties’ well
  water. They are petitioning their local and regional governments.
SOURCE: The Independent (Ontario, Canada), November 14, 2007

13. AMERICA MIGHT SUPPORT YOU, BUT YOUR BUREAU CHIEFS DON’T
http://www.prwatch.org/node/6715
  “If we can’t get our own people to release public documents, why
  should we expect the military to cooperate?” asked the Europe bureau
  chief of the military newspaper Stars and Stripes. He and other
  bureau chiefs have called on the paper’s acting publisher, Max
  Lederer, to resign, “saying he has refused to release information on
  the extent of the paper’s relationship with America Supports You,” a
  Pentagon PR campaign. The Defense Department Inspector General’s
  Office recently widened its investigation of America Supports You
  (ASY), which was initially focused on ASY’s fundraising, to include
  ASY’s apparent funneling of funds through Stars and Stripes. The
  newspaper “issued a $499,000 purchase agreement for the public
  relations firm Susan Davis International” for ASY work, and “awarded
  a $311,650 contract for Semel Media to develop and design Web sites”
  for ASY and the Defense Department (DOD). Stars and Stripes’
  managing editor echoed the bureau chiefs’ concerns, saying “any
  involvement between Stripes and DOD public affairs that are outside
  the newspaper’s core mission of providing editorially independent
  news to the troops” should be fully disclosed.
SOURCE: Stars and Stripes, November 14, 2007

14. HILLARY CLINTON FOLLOWS IN FEMA’S FAKE FOOTSTEPS
http://www.prwatch.org/node/6714
  After a November 6 speech at a biodiesel plant in Iowa, Senator
  Hillary Clinton took questions. But “some of the questions from the
  audience were planned in advance,” reports Patrick Caldwell.
  Grinnell College student Muriel Gallo-Chasanoff said that “one of
  the senior [Clinton campaign] staffers told me what” to ask. She
  said that “staffers prompted Clinton to call on her and another
  [person] who had been approached before the event.”
  Gallo-Chasanoff’s question was: “As a young person, I’m worried
  about the long-term effects of global warming. How does your plan
  combat climate change?” Clinton responded: “You know, I find as I
  travel around Iowa that it’s usually young people that ask me about
  global warming.” A campaign spokesperson told FOX News, “A member of
  our staff did discuss a possible question. … However, Senator
  Clinton did not know which questions she was calling on during the
  event. This is not standard policy and will not be repeated.” In
  related news, CBS has obtained a picture “of the now infamous fake
  FEMA press conference held during the California wildfires.” The
  press gallery seats are occupied by “high-level agency employees.”
SOURCE: Scarlet and Black (Grinnell College newspaper, Grinnell, Iowa), November 9, 2007

——————————————————————–

The Weekly Spin features selected news summaries with links to
further information about media, political spin and propaganda. It
is emailed free each Wednesday to subscribers.

PR Watch, Spin of the Day, the Weekly Spin and SourceWatch are
projects of the Center for Media & Democracy, a nonprofit
organization that offers investigative reporting on the public
relations industry. We help the public recognize manipulative and
misleading PR practices by exposing the activities of secretive,
little-known propaganda-for-hire firms that work to control
political debates and public opinion. Please send any questions or
suggestions about our publications to editor@prwatch.org.

To subscribe to the Weekly Spin, visit: http://www.prwatch.org/sub

CMD also sponsors SourceWatch, a collaborative research project
that invites anyone (including you) to contribute and edit
articles. For more information, visit:
http://www.sourcewatch.org

Contributions to the Center for Media and Democracy are
tax-deductible. To donate now online, visit:
http://www.prwatch.org/donate