For Related Articles and More Information, Please Visit OCA’s Health Issues Page and our Myth of Natural Page.

Dollar Sales of diet soda plunged 9.5% in the four weeks to April 12, while sales of regular soda fared hardly any better (-2.4%), as Americans sought out other options from energy drinks (+8.9%) to sparkling water (+24.5%), according to the latest Nielsen data.

Overall carbonated soft drinks sales slumped 4.8% over the period.

Nielson Scantrack data (XAOC*) analyzed by Wells Fargo, shows that dollar sales of diet/low-calorie carbonated soft drinks dipped 8.6% at Coca-Cola, 8.4% at PepsiCo and 12.5% at Dr Pepper Snapple Group over the four-week period, while their regular CSD sales were +0.3%, -3.1% and -2.5% respectively.

Overall carbonated soft drinks sales slumped 4.8% over the period.

Nielson Scantrack data (XAOC*) analyzed by Wells Fargo, shows that dollar sales of diet/low-calorie carbonated soft drinks dipped 8.6% at Coca-Cola, 8.4% at PepsiCo and 12.5% at Dr Pepper Snapple Group over the four-week period, while their regular CSD sales were +0.3%, -3.1% and -2.5% respectively.

In contrast, said Wells Fargo Securities senior analyst Bonnie Herzog, Monster’s dollar sales surged 17.2% over the same period.

Red Bull and Rockstar’s sales growth was more modest (+2.7% and +5.4% respectively), but were still in the positive territory, she added.