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In one of history’s most stunning victories for humane farming, Australia’s largest supermarket chain, Coles, will as of January 1 stop selling company branded pork and eggs from animals kept in factory farms. As an immediate result, 34,000 mother pigs will no longer be kept in stalls for long periods of their lives, and 350,000 hens will be freed from cages.

Not to be outdone, the nation’s other dominant supermarket chain, Woolworths, has already begun phasing out factory farmed animal products. In fact all of Woolworth’s house brand eggs are now cage-free, and by mid-2013 all of their pork will come from farmers who operate stall-free farms.

Coles and Woolworths together account for a dominant 80 percent of all supermarket sales in Australia.

The move to open up the cages was fueled by “consumer sentiment,” and it has been synchronous with a major campaign against factory farming of animals led by Animals Australia. The campaign features a TV ad, titled “When Pigs Fly,” in which an adorable piglet tells the story of animals sentenced to life in cramped cages, and then flies to freedom.

Meanwhile, in the United States, egg factory farms cram more than 90 percent of the country’s 280 million egg-laying hens into barren cages so small the birds can’t even spread their wings. Each bird spends her entire life given less space than a sheet of paper. And in a reality that does not please fans of Wilber or Babe, between 60 to 70 percent of the more than five million breeding pigs in the United States are kept in crates too small for them to so much as turn around.

There are laws against cruelty to animals in the United States, but most states specifically exempt animals destined for human consumption. The result is that the animal agriculture industry routinely does things to animals that, if you did them to a dog or a cat, would get you put in jail.