On November 6, after spending $46 million burying California’s voters under an avalanche of deception , Monsanto and their buddies in the pesticide and junk food business declared victory. They had defeated the “right to know”, and successfully protected their “right” to keep you in the dark about whether your food is genetically engineered.
Jennifer Hatcher, senior vice president of government and public affairs for the anti-labeling Food Marketing Institute, breathed a sigh of relief after Prop 37 narrowly lost, saying: “This gives us hope that you can… defeat a ballot initiative and go directly to the voters.” But she also expressed concern: “We hope we don’t have too many of them, because you can’t keep doing that over and over again.”
If Ms. Hatcher wants to keep labeling suppressed, it looks like she may be in for a rough couple of years. Because what Monsanto and its allies hadn’t counted on was that despite all their lies and deception, it’s actually pretty hard to convince people that they shouldn’t be allowed to know what they’re eating. And although $46 million managed to put out one fire, it seems to have started about 30 new ones.