The most recent voter poll on the November 6 Proposition 37 California ballot initiative to label genetically engineered foods comes out today, Thursday. And the results are somewhat alarming: after enjoying a 26-point lead for the past six months, our side is now barely ahead in the polls.

We still enjoy a lead among those who don’t watch TV, but unfortunately California TV watchers are turning against us.

For 25 days Monsanto and their allies have filled the California airwaves with $1 million dollars a day in TV and radio ads, spewing lies about how mandatory labeling for genetically engineered food will mean higher costs for consumers, lawsuits clogging the courts, “confusing” labels and poor farmers and grocers facing “nightmares of paperwork.”

Up until now we haven’t had the money to counter these lies with our own TV ads, but this will all change in two days. On Saturday, October 27, our Yes on Prop 37 TV ads will finally begin running. Surveys have shown that once undecided or even opposed voters see our ads they change their minds, and come back over to our side.

The problem is, we only have only $3 million dollars for TV ads between now and November 6 – and our adversaries have $15 million dollars. We can still win on Nov. 6 by exposing six or seven million California voters to our TV ads. But we need to raise more money, and we need to raise it now.

Please click here to make a donation today.

Complementing our “air strategy” (TV, radio, and internet) is our “ground strategy.” The mobilization of our grassroots volunteers is the key component of our ground strategy to overcome Monsanto and Food Inc.’s onslaught. Our 10,000 volunteers for Yes on 37 are fighting back on the ground by talking to voters in front of supermarkets, and by talking to prospective voters on the phone. These grassroots efforts will culminate in a major Get-Out-the-Vote campaign on November 6.

If you live in California, we desperately need you to hand out leaflets at grocery stores between now and Nov.6. If you can spare a few hours, please sign up here for instructions on where to get leaflets and where we need help.

If you live outside California, please volunteer for our national phone bank to help us call millions of California voters. It’s easy. You can get quick, easy online training and sign up for one or more shifts here – and it won’t cost you a dime in phone charges.

The moment of truth has arrived in this David versus Goliath battle. The whole world is watching. Everything we’ve worked for in the past 15 years is on the line. We desperately need your emergency last-minute donations and your volunteer energy. Please support us in these last 12 days of the campaign!



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