Cereal Offenders: How Do We Get the Sugar Out of Breakfast?

Raise your hand if you serve your kids a bowl of Twinkies for breakfast. Or perhaps they prefer a few cookies instead? According to the Environmental Working Group's (EWG) new report on children's cereals, that's effectively what millions of kids...

December 7, 2011 | Source: Grist | by Tom Laskawy

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Raise your hand if you serve your kids a bowl of Twinkies for breakfast. Or perhaps they prefer a few cookies instead? According to the Environmental Working Group’s (EWG) new report on children’s cereals, that’s effectively what millions of kids are eating in the morning.

Indeed, the amount of sugar in many popular brands of cereals is astonishing: Kellogg’s Honey Smacks is 56 percent sugar by weight. One cup of the stuff has more sugar than a Hostess Twinkie, says the report, while “a cup of any of 44 other children’s cereals has more sugar than three Chips Ahoy! cookies.”

EWG’s 10 worst cereals, with Honey Smacks as No. 1, include:

Post Golden Crisp — 51.9 percent sugar  
Kellogg’s Froot Loops Marshmallow — 48.3 percent sugar  
Quaker Oats Cap’n Crunch’s OOPS! All Berries — 46.9 percent sugar  
Quaker Oats Cap’n Crunch Original — 44.4 percent sugar  
Quaker Oats Oh!s — 44.4 percent sugar  
Kellogg’s Smorz — 43.3 percent sugar 
Kellogg’s Apple Jacks — 42.9 percent sugar  
Quaker Oats Cap’n Crunch’s Crunch Berries —  42.3 percent sugar  
Kellogg’s Froot Loops Original — 41.4 percent sugar