Confessions of a Former Big Food Executive
A few weeks ago, I learned of a relatively new blog about food industry deception, but with an interesting twist. The blog's author is Bruce Bradley, who spent over 15 years as a food marketer at companies like General Mills, Pillsbury, and...
November 2, 2011 | Source: Grist | by Andy Bellatti
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A few weeks ago, I learned of a relatively new blog about food industry deception, but with an interesting twist. The blog’s author is Bruce Bradley, who spent over 15 years as a food marketer at companies like General Mills, Pillsbury, and Nabisco. He has since, in his words, “become more educated about the risks and environmental impact of eating processed foods,” and is now a CSA enthusiast.
Recently, I had the chance to ask Mr. Bradley about the industry, his blog, and the people behind today’s processed food companies.
Q. On your website you write that you’ve “seen some disturbing trends in the food industry over the past 20 years.” What have you found most insidious?
A. The landscape has changed dramatically since I started my career at Nabisco in 1992. In response to Wall Street profit pressures and the growing power of retailers like Walmart, the food industry has undergone a tremendous wave of consolidation and cost cutting.
