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Although the discussion might not yet be trickling into the average supermarket, activist groups and the natural food industry have been bringing the controversial issue of genetically modified foods to the attention of more consumers through recent initiatives on labeling.

One of these initiatives is the two-week Right2Know March starting earlier this month calling for labeling of GM foods. Starting in New York City, marchers held store events and planned to end their event with a rally in front of the White House on Oct. 16, World Food Day. The march was still in progress at the time of publication.

The Staff March Organizer Adam Eidinger said the march had been averaging around 50 people a day, not counting support staff, and he approximated 30 would march the entire length to Washington, D.C. Eidinger, who also works closely with the soap supplier Dr. Bronner’s, said people the march passed were supportive of its message.

Marchers were asked what a GMO was, why they were marching and where they marched from.

“From our perspective, this kind of face-to-face interaction is really valuable,” Eidinger said.