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Four years ago I was living in Naples, Florida, a sunny, Gulf Coast community that, at the time, boasted an average household income of $97,341, an average home price hovering just above $1.25 million and 210 golf courses within the surrounding 30 miles, according to CNN Money. If it sounds luxurious, it mostly was.

About an hour east sits the town of Immokalee, a farming community that provides much of the tomatoes that end up in grocery aisles and on dining tables across the country. The median household income in Immokalee? $25,909, according to 2009 US census data. A whopping 38.4 percent of families come in below the poverty line.

Of course, Immokalee’s struggling farmworkers don’t have much to do with Las Vegas-except that they do, every time we go to Trader Joe’s. The friendly, yuppie grocery store that boasts bargain-basement prices on everything from produce to butternut squash bisque to frozen biryani, has refused to sign the Coalition of Immokalee Workers’ Campaign for Fair Food. Among the campaign’s demands: not to employ growers that tolerate worker abuses (which have gone as far as slavery) and a penny-per-pound price increase to be passed along to the people who do the picking.