One in four children goes without breakfast each morning, according to the U.S. Department of Agriculture, a tragedy to be sure — but are Kellogg’s breakfast products the solution? Last week, Kellogg announced its new project called Share Your Breakfast, part of a national advertising campaign. The project asks Americans to upload their breakfast photos to the website shareyourbreakfast.com, and Kellogg Company will donate up to $200,000 — the equivalent of 1 million school breakfasts to help feed children from food-insecure households.
Feeding hungry children sure sounds nice, but filling hungry bellies with highly-processed junk foods is hardly the answer. Let’s take a look at some of the products Kellogg is promoting as part of this endeavor.
Frosted Flakes — one of the products represented by Tony the Tiger at a National Breakfast Day event in New York last Tuesday — contains 11 grams of sugar per three-fourths cup serving. After the first ingredient of milled corn, the next three read: sugar, malt flavoring, and high-fructose corn syrup — three forms of sugar by different names.