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And now we have it: A song with an environmental message that doesn’t suck. In the form of a rap ode to organic farming, no less. Thank you, Yeo Valley Organic.

The hardworking yeomen and yeowomen at Yeo Valley Organic milk this genre to the last drop, from popping wheelies in tractors bedecked with shiny cow bling to their displays of perfectly timed lyrical and visual prowess: “Yeah, we’re down with the soil association and we do lots of what? Conservation!”