== BE A CITIZEN JOURNALIST ==
1. Help Fight Voter Suppression from Home with the Election Protection Wiki!

== SPIN OF THE DAY POSTINGS ==
1. Secret Papers Reveal Tony Blair Sold Out to Big Tobacco
2. Edelman’s “Carbon Messaging”: COP15 Means Business
3. Slow Learners
4. Weekly Radio Spin: Rebranding Occupation, from Iraq to Palestine
5. PR Consultant Gave Palin a Boost into the National Spotlight
6. Government Agencies Pre-emptively Spin the Bush Years
7. AIG’s Got the Public’s Money to Burn
8. Pfizer Turns Failure into Success
9. Another Attempt to Change Brand Israel
10. FAIR Got Air, But the Candidates Don’t Care

——————————————————————–

== BE A CITIZEN JOURNALIST ==
1. HELP FIGHT VOTER SUPPRESSION FROM HOME WITH THE ELECTION PROTECTION WIKI!
http://www.prwatch.org/node/7840
  Volunteers at the Center for Media and Democracy’s Election
  Protection Wiki have collected unbelievable reports of voter
  suppression nationwide in the nine days since it went online.
  Among the reports on the EPWiki:
        *In Colorado and New Mexico there are not enough voting
  booths or machines for Election Day.
        *Students in Virginia  are receiving probing questionnaires
  from voting officials falsely implying they don’t have the right
  to vote there.
        *In Ohio alone, more than 600,000 newly-registered voters
   are threatened with purging.
        *There are reports of sometimes-illegal mass voter roll
  purges in Michigan, New Mexico, Florida, Georgia, Colorado
  and other states. Several states are even purging voter rolls
  of people who are “Bob” on driver’s licenses and “Robert” on
  voter registration forms.
        *Officials in Indiana are avoiding setting up polling places in
  areas of the state heavily populated by minorities.
        *The Republican Party in Michigan planned to challenge the
  registrations of every voter whose home had been foreclosed
  on recently.
        *ACORN, which has been held out as a bogeyman for voter
  fraud (though only 26 TOTAL cases of voter fraud were prosecuted
  nationwide from 2002 – 2005), has bad registration rates below
  the California Republican Party’s and a lawsuit alleging fraud in
  2004 was dismissed by a judge for lack of merit.
        *And, of course, there are ongoing worries across
  the country about electronic voting machines.

  The Election Protection Wiki (at EPWiki.org) is the only website
  trying to document and centralize these reports, which were found
  scattered across the Web by volunteers. We are trying to get
  everything ready so activists, advocates and the media have a
  central place to go on Election Day for immediate information about
  these issues.
        We need your help to collect more reports. No experience is
  necessary and CMD staffers are here to help with ready-to-go simple
  tasks and any support you need. Please join us in protecting the
  right to vote – go to EPWiki.org and click on “things you can do” to
  begin.

== SPIN OF THE DAY POSTINGS ==
1. SECRET PAPERS REVEAL TONY BLAIR SOLD OUT TO BIG TOBACCO
http://www.prwatch.org/node/7838
  Secret documents recently obtained by British reporters under the
  United Kingdom’s Freedom of Information Act show that former UK
  Prime Minister Tony Blair ordered tobacco sponsorship exempted from
  a new law banning tobacco advertising at sporting events. Blair’s
  action came immediately after his political party, the Labour Party,
  received a secret donation of one million British pounds from Bernie
  Ecclestone, the president and CEO of Formula One Motorsports. After
  winning the general election in 1997, the Labour Party had pledged
  to ban tobacco advertising, and in June 1998, the European Union
  formally adopted a directive prohibiting all tobacco advertising and
  sponsorship in the EU. The secret papers show, though, that within
  hours of his October 16, 1997 meeting with Ecclestone, Blair
  demanded the U.K. policy be changed to allow tobacco companies to
  sponsor Formula One car races, and that his aides went on to help
  him hide the truth behind the change. Philip Morris was the largest
  tobacco sponsor of Formula One racing.
SOURCE: The Times Online (UK), October 12, 2008

2. EDELMAN’S “CARBON MESSAGING”: COP15 MEANS BUSINESS
http://www.prwatch.org/node/7836
  Mark Grundy, who works for the PR firm Edelman, sees business
  opportunities in climate change. He writes about the December 2009
  COP15 meeting in Denmark, where world governments will try to
  negotiate a binding new agreement to follow the Kyoto Protocol,
  which ends in 2012. Grundy describes the COP15 meeting as “the
  biggest global opportunity for carbon messaging of the next four
  years… COP15 is a major opportunity for all my U.S. clients to go
  well beyond their European counterparts in the ‘green image wars.'”
  After waxing lyrical about the “$100 billion commodity carbon
  market,” Grundy concludes that if corporate executives still aren’t
  persuaded that they should attend, they should ponder one point:
  “Where do you think every respected, environmental reporter on the
  planet will be between 30 November and 11 December next year?” As
  CMD previously reported, Edelman’s London office is assisting EON UK
  in its efforts to persuade the UK government to approve the
  coal-fired Kingsnorth Power Station. The power station would emit
  several hundred million tonnes of carbon dioxide in its working
  life.
SOURCE: Environmental Leader, October 8, 2008

3. SLOW LEARNERS
http://www.prwatch.org/node/7835
  Like many others, New York Times journalist Larry Rohter describes
  former Greenpeace activist-turned-industry consultant Patrick Moore
  as “the co-chairman of the Clean and Safe Energy Coalition, a
  pro-nuclear group.” (Two weeks earlier, Rohter co-authored a blog
  post that used an identical description of Moore.) What Rohter
  doesn’t mention is that the coalition is a front group funded by the
  Nuclear Energy Institute (NEI). After referring to Moore, Rohter
  notes that NEI is broadly supportive of plans such as Republican
  Presidential candidate John McCain’s commitment to build 45 new
  nuclear power stations. An announcement for an upcoming CNBC special
  on nuclear power makes a similar mistake. The announcement describes
  Moore as an “environmentalist” who “supports America’s nuclear
  revival and tells CNBC why he’s made this stunning about face.”
  Maybe because that’s what he’s paid to do?
SOURCE: New York Times, October 9, 2008

4. WEEKLY RADIO SPIN: REBRANDING OCCUPATION, FROM IRAQ TO PALESTINE
http://www.prwatch.org/node/7834
  Listen to THIS WEEK’S EDITION of the “Weekly Radio Spin,” the
  Center for Media and Democracy’s audio report on the stories behind
  the news. This week, we look at the pressure on the Pentagon
  pundits, how AIG learned an important PR lesson, and Israel’s new
  brand. In “Six Degrees of Spin and Fakin’,” what do ROTC recruiters,
  the Nigerian military and the war on drugs have in common? The
  Weekly Radio Spin is freely available for personal and broadcast
  use. Podcasters can subscribe to the XML feed on
  www.prwatch.org/audio or via iTunes. If you air the Weekly Radio
  Spin on your radio station, please email us at editor@prwatch.org to
  let us know. Thanks!
SOURCE: Center for Media and Democracy, October 10, 2008

5. PR CONSULTANT GAVE PALIN A BOOST INTO THE NATIONAL SPOTLIGHT
http://www.prwatch.org/node/7832
  Alaska Governor Sarah Palin’s meteoric rise to prominence on the
  national political scene after only 21 months in office came about
  with the help of a media relations and marketing consulting firm
  hired to draw national attention to the state’s proposed natural gas
  pipeline project.  Alaska’s Department of Natural Resources paid
  public relations expert Marcia Brier of Needham, Massachusetts
  $31,000 to pitch stories to the national media that promoted Palin
  as the driving force behind the pipeline and getting the state
  legislature to go along with it.  Brier sent press releases to
  national media outlets portraying Palin as an “upstart governor” and
  crusader against Big Oil, the same story line Palin now uses in her
  campaign with John McCain.  Some state legislators take exception to
  the portayal of Palin as the sole force behind the pipeline, when
  many other people worked on the project.  Once the PR campaign
  began, Palin was away from the Legislature so much that lawmakers
  started sporting red and white “Where’s Sarah?” buttons. Among
  Brier’s past clients is a 23 year-old Saudi prince, Bader al-Saud,
  whom she helped to get a plea deal in a vehicular homicide case
  after he was arrested for drinking and driving in Martha’s Vineyard
  in 2005.
SOURCE: Washington Post, October 10, 2008

6. GOVERNMENT AGENCIES PRE-EMPTIVELY SPIN THE BUSH YEARS
http://www.prwatch.org/node/7831
  “An e-mail went out last week to government agencies to get
  working on a project to lay out ‘THE BUSH RECORD,'” reports Al
  Kamen. The e-mail tells agencies to “provide a one or two paragraph
  summary on the overarching communications strategy for your
  Department,” listing any plans to produce “a document listing your
  Department’s major accomplishments over the past eight years, a
  video of Department successes, etc.” It also asks agencies to
  categorize accomplishments as one of the “three main themes of ‘Kept
  America Safe & Promoted Liberty Abroad,’ ‘Lowered Taxes & Reformed
  Government,’ and ‘Stood on Principle / Tackled Tough Issues / Showed
  the Way Ahead.'” Asked for comment, White House spokesperson Tony
  Fratto said it’s “only natural to collect data” to help reporters
  writing retrospectives on the George W. Bush administration.
  Otherwise, the public may not be aware that “minority education test
  scores went up or that teenage drug use is down 18 percent,” he
  added. Kamen concludes, “Looks like a pretty big PR blitz.”
SOURCE: Washington Post, October 8, 2008

7. AIG’S GOT THE PUBLIC’S MONEY TO BURN
http://www.prwatch.org/node/7830
  The insurance company American International Group (AIG), which
  “vowed to temper spending after hosting a conference at a California
  resort amid a federal bailout,” belatedly canceled “a similar event
  planned for next week at a $400-a-night hotel.” The U.S. government
  loaned AIG $85 billion in September and the Federal Reserve Bank of
  New York just loaned the company another $37.8 billion, to
  “replenish liquidity.” Members of Congress harshly criticized AIG’s
  earlier luxury conference, which cost $440,000. Before AIG canceled
  its more recent event, it considered buying ads to explain that such
  conferences are necessary to “motivate and educate” independent
  agents selling AIG coverage. But AIG’s public relations consultant,
  George Sard, warned against the move. Sard, who heads the PR firm
  Sard Verbinnen & Co., emailed that “to spend the taxpayer’s money on
  an expensive ad campaign to apologize for how you used taxpayer
  money leaves you open to further attacks.” However, Sard mistakenly
  sent his advice to a Bloomberg reporter.
SOURCE: Bloomberg News, October 9, 2008

8. PFIZER TURNS FAILURE INTO SUCCESS
http://www.prwatch.org/node/7829
  “Documents and emails released this week … suggest Pfizer’s
  marketers influenced” research on the drug Neurontin “by declining
  to release or altering the conclusions of studies that found no
  beneficial effect from Neurontin for various off-label conditions,”
  reports Keith Winstein. The Food and Drug Administration approved
  Neurontin for epilepsy and shingles. In 2004, Pfizer’s
  Warner-Lambert unit admitted to promoting “off-label” uses.
  Companies can’t promote drugs for unapproved uses, though doctors
  can prescribe off-label. Pfizer paid $430 million for the offense
  and claimed it ensured “there was no improper marketing after it
  purchased Warner-Lambert in 2000.” But the new documents, which were
  submitted in a lawsuit against Pfizer, detail more recent attempts
  to boost off-label sales. After one study showed Neurontin didn’t
  lessen diabetic nerve pain, a marketer suggested “delaying the
  publication for as long as possible.” One researcher emailed that
  she was told “not to publish anything that damages Neurontin’s
  marketing success.” Pfizer also failed to publish results that
  Neurontin didn’t ease post-operative nerve pain. Lastly, after the
  drug was shown to have no effect on bipolar disorder, a Pfizer
  consultant writing up the study excluded 16 patients and changed how
  other patients were characterized, thus “turning a failure into a
  success.”
SOURCE: Wall Street Journal (sub req’d), October 8, 2008

9. ANOTHER ATTEMPT TO CHANGE BRAND ISRAEL
http://www.prwatch.org/node/7828
  The British “country brand capital development” firm Acanchi is
  crafting a “new image” for Israel. “Our research shows that Israel’s
  brand is essentially the [Israel-Palestine] conflict,” explained
  Israeli Foreign Ministry official Ido Aharoni. “Even those who
  recognize that Israel is in the right are not attracted to it,
  because they see it as a supplier of bad news.” Israel previously
  worked with the ad firm Saatchi & Saatchi and U.S. political
  consultants James Carville and Stanley Greenberg to address its
  image problem. The rebranding effort began after September 2001,
  when government officials realized “Israel had an opportunity to
  escape its image as the main source of conflict with the Islamic
  word,” because the “war on Islamic terror” had “gone global,”
  reports Haaretz. As part of its rebranding, the Israeli government
  has launched an official MySpace page and invited “international
  journalists to tour Israel’s wine industry.” The Israeli government
  hired Acanchi in August 2008. Acanchi founder Fiona Gilmore recently
  toured Israel, as her firm prepares to “launch the new brand.” The
  firm will highlight “Israel’s scientific and cultural achievements.”
  Acanchi “has helped to rebrand locales ranging from Lebanon to
  Northern Ireland.”
SOURCE: Haaretz (Israel), October 5, 2008

10. FAIR GOT AIR, BUT THE CANDIDATES DON’T CARE
http://www.prwatch.org/node/7827
  The second debate between the major party U.S. presidential
  candidates didn’t address immigration policy. That disappointed the
  Federation for American Immigration Reform (FAIR), which has been
  designated a hate group by the Southern Poverty Law Center. In
  September, FAIR held its third annual “Hold Their Feet to the Fire”
  event, where it brings “dozens of talk radio hosts from around the
  country” to Washington DC, to do broadcasts on immigration issues,
  while FAIR supporters lobby members of Congress. This year’s radio
  hosts included Armstrong Williams, while CNN’s Lou Dobbs broadcast
  from the event. “We had talk hosts broadcasting for four hours each
  day — 336 hours of radio time across virtually the entire country,”
  said FAIR’s Bob Dane. The Republican PR firm Shirley & Bannister
  Public Affairs booked the radio guests, including members of
  Congress, authors and “other high-profile figures of the immigration
  movement.” Although the presidential “candidates are not talking
  about” immigration and border security, complained Dane, “this event
  is a loud reminder that we aren’t and will not be silent.”
SOURCE: O’Dwyer’s PR Daily (sub req’d), October 7, 2008

——————————————————————–

The Weekly Spin features selected news summaries with links to
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